82% of Greeks are now active in social media, with Facebook at the top of the preferences of users, who spend an average of 85 minutes a day surfing the web. internetThis is stated – among many others – by the latest nationwide sample survey “Focus on Tech Life Tips” of the company Focus Bari for the first half of 2021.
Today over four out of five Greeks (82%) are active on social media, with the percentage reaching 97% in the ages of 16 to 24 years. Almost two out of three Greeks aged 55-64 are active (62%, compared to 59% in the second half of 2020), with most popular media on the internet to create a personal “profile” to be in order Facebook (79% – increase of 15% compared to the second half of 2020), Instagram (51%) and YouTube (45%). Also, TIK TOK shows a spectacular increase in the last year in our country, especially for girls aged 16-24.
85 minutes daily surfing
The company estimates that the total internet penetration has arrived in Greece at 97%, while at the ages of 55-64 years nine out of ten are now daily Internet users, devoting an average of 85 minutesdaily (compared to 58 minutes a day in the second half of 2020). The first access device for all users is the “smart” mobile phone (smartphone), with 95% of users now using it as their first choice and with the average connection time from the mobile now having reached two hours on day.
In addition, at least nine out of ten children aged 5-12 are estimated to be online and have the tablet (40%) as their first choice of device to connect to, followed by their smartphone (36%) and laptop (34%).
At 74% the e-shoppers
Also, those buy products and services via Web (e-shoppers) arrived at 74% of Greeks, with increased average spending in online shopping, as well as increased trend in the 55-64 age group. Most e-shoppers are between the ages of 16-44, while the largest increase was recorded in the public over 55 (+ 20% compared to the previous semester). At least one in four Greeks (74%) have made at least one online purchase in the last six months.
In e-shopping, consumers have spent an average of 806 euros in the last six months and almost two in three (64%) have paid by cash on delivery. The top online markets were clothing (46%), shoes (36%) and electronics (33%). The largest dynamics (higher percentage increase compared to the second half of 2020) showed the online shopping for furniture and home items (+ 37%) and for online seminars / webinars (+ 36%).
With information from ΑΠΕ-ΜΠΕ
The article Social media: 82% of Greeks are active – 85 minutes of daily internet surfing published in NewsIT .