Why strong real estate companies invest in tourism

Significant funds in the field of tourism They choose to invest lately by the Greek AEAP as the industry of real estate It is a industry with significant prospects in Greece, and is at the moment perhaps the most powerful category of the domestic real estate.

Unlike other categories of real estate, such as commercial buildings or offices affected by trends such as teleworking or e -commerce, tourist properties offer higher returns and maintain their dynamics.

In addition, the influx of capital from European programs and the recovery fund creates a reduced risk environment for tourism investment, further enhancing the attractiveness of the industry. The seasonality of tourism is tempered by the development of alternative forms, such as conference or wellness tourism, which extend the tourist season and ensure constant revenue flows.

In this context, further strategic cooperation in the tourism sector has been announced by the Greek Premia Properties, one of the fastest growing AEAPs, and Nordic Leisure Travel Group (NLTG), this alliance comes after a series of investment movements showing the clear intent of the two -sided tourist markets and augmentation of the Greek markets. Active to strengthen the tourist current by the Scandinavian countries.

The partnership with the Premia Properties, which already has a portfolio of over € 550m, is the core of NLTG’s investment plan in Greece. Last year, Premia acquired two Nordic Leisure hotels – the Sunwing Kallithea Beach in Rhodes and the Sunwing Makrigialos & Ocean Beach Club in Ierapetra – for € 112.5 million. These units are now leased by the Premia with a long-term contract, while NLTG maintains a classic Sale-and-Lease-back model.

At the same time, Premia entered the NLTG share capital of about 10%, further boosting the bonds of both sides. The deal lays the foundations for the creation of new hotel units, with one of the first projects involving a new investment in Rhodes, in the already known area of ​​Kallithea.

A decisive opening to tourism and further expansion in this sector has decided to do Prodea. The largest AEAP in recent months has been on a widespread restructuring of its portfolio, as the administration’s strategy provides for the sale of a significant percentage in order to fund the very large investment program of the listed, without any balance of the balance sheet or increased leverage.

It is only during the two years 2024-2025 that the value of real estate sales will exceed € 920 million, while the ongoing Prodea investment program provides for projects of € 900 million. The company, however, is particularly aimed at hotel investment. Indeed, this time in the company’s plans is to completely renovate Porto Paros by investing 100 million euros.

Prodea has acquired the Cypriot tourist company MHV, a deal totaling € 346 million. In its hotel portfolio MHV features Parklane, A Luxury Collection Resort & Spa, Limassol, Nammos Limassol, LPM Restaurant & Bar, Park Tower Residences and The Landmark Nicosia Cyprus. In addition, the portfolio is expanding in Greece with the Nikki Beach Resort and Porto Paros. At the same time, it runs the construction of new suite and infrastructure at the White Coast Pool Suites in Milos.

This is a 49% property of Prodea Investments (the percentage acquired in 2022) and 51% in the Invel Real Estate Milos Ltd, whose beneficiary is the executive chairman of the Board of Directors. of Prodea (Papachristoforou and a representative of the distant shareholder of Prodea, Castle Lake’s fund).

Further development of the MR & MRS White Hotel in Paros will proceed with the next time Briq Properties, which recently acquired a new plot to expand this unit. It has a surface of 1.5 acres inside Naoussa and aims to start manufacturing additional rooms.

The growth involving tourist units – soups or rooms – is aimed at commercial use since the summer of 2027, as constructions in tourist areas are not allowed during the summer.

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