Why Alba Berlin left Euroleague for the Basketball Champions League

Its chairman BerlinAxel Schweitzer, explained the reasons why the German team decided to leave her Euroleague and move to the Basketball Champions League.

Alba Berlin President Axel Schweitzer presented his views on financial issues in a post on LinkedIn, explaining the rationale for the people of the German team, who decided to leave Euroleague and compete in the Basketball Champions League.

What Alba Berlin President wrote

“Imagine directing a business that is constantly losing more than 200 million euros a year – and calling it successful.

This is the current reality for Euroleague teams.

Collectively, the 18 participating teams spend dizzying amounts per year, without any viable economic model on the horizon. The victory in races does not change the structural problem: the system is simply not self -funded.

I have no intention of criticizing. It’s an observation. An observation that makes me think about how we can do things differently.

In Alba Berlin, we build systems that do not depend on continuous external financial contributions. Our goal is for Alba Berlin to be an institution that will last for the next hundred years and more. That is why we create a self -sustaining model, a model where success on the stadium is combined with financial responsibility outside. A model where the long -term impact is more important than short -term prestige.

Yes, we can win or lose individual games (despite our ambition and motivation to win every game we play) – this is the nature of sport. But structurally, we build something different. Something that can last longer than a single season or sponsorship agreement. “

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