OR psychology Colors are used in our daily lives, not only about the products we buy, but also in the way we react to our environment.
Expanding the psychology of colors to the realm of personality and character each shows that colors are not only about what looks best, but also what subconsciously we give to these colors.
What does your favorite color show
Various studies and experiments for years (2010, 2014, 2015 and more recently the 2019) They gave us information on the characteristics of each person’s personality based on the psychology of colors.
Red
Red is a bold color choice associated with enthusiasm, passion, danger, emotion, energy and action. You may notice that some brands use red for signs that urge us for action (“Order Now”, “Buy Now”, etc.). This is because red is a bright color that can cause intense emotions that can encourage you to buy things.
The character of someone who likes red:
- Daring
- Is looking for emotions
- Adventure
- Can be a little impulsive
- Can be perceived as intimidating
Orange
Orange is often representative of creativity, happiness, freedom, success and balance that combines them all. Companies may use this color to draw your attention to an attractive headline or a significant note on their site (many “alerts” are orange to catch your look) but orange is not as bold and enticing as red.
The character of someone who likes the orange:
- Fun and playful energy that admire around him
- Social, perhaps extrovert
- Cares about his things
- Enjoys serious and deep discussions
- Mood
- Loves to be host at a party or events
- In terms of productivity, you like to fall with the mud at work and finish the pending
Yellow
Happiness, positivity and warm summer sun reminds us of yellow. Companies may use a yellow touch in their logo to make you feel happy when you see their products. Many “free shipping” icons on sites may be yellow to attract you to something that is happy and positive.
The character of someone who likes yellow:
- A positive spirit
- Optimistic
- Cheerful
- Adventurous
- Source of rest for those around him
- Smile and happiness that spreads to every person who meets
Blue
The blue is stable, harmonious, serene and reliable. The landscapes who want to be best known for their durability, strength or reliability usually use blue in their logo. Many popular computer companies (Dell and HP) and sites (Facebook, Twitter, Vimeo) are known for their primarily blue and white logo.
The character of someone who likes blue:
- Reliable
- Trusted
- Noble
- Sympathetic
- Peaceful
- Faithful
- Strong
- In terms of productivity, you like to design the best way to handle a job and you can adapt when obstacles arise.
Green
Two of the things related to the green color: nature and money. Green can mean growth, fertility, health, wealth, wellness or generosity. Green can also be associated with negative phases, such as jealousy or envy.
The character of someone who likes the green:
- Practical
- Landing
- He loves to give advice
- He loves to help others
- Enjoys the countryside and considers a balance in life important
- In terms of productivity, you want to analyze a situation before taking action, resolve problems and you can find inventive ways of thinking outside the ordinary
Purple
Purple can be linked to power, privileges, wisdom and spirituality. Purple can also be a frustrating color, as it can cause feelings of frustration or be considered arrogant. That is why websites and brands (eg Hallmark, Yahoo) use purple along with a warmer tone, such as white.
The character of someone who likes purple:
- Agile
- She loves unique things and wants to stand out from the rest
- Creative and with inspiration outbursts, tune with the world around you and focus on him
Pink
Pink is often associated with femininity, playful mood and love, but it can also be associated with immaturity. You will notice a lot of pink in game packages for children or in chips that look playful, whimsical fun. Other brands (eg Victoria’s Secret) associate pink to something that means cute, fun, playful and sexy.
The character of someone who likes pink:
- Entertaining
- Playful
- Maybe a little naive
- Always follow your heart and you are not afraid to express your feelings
- Love and family are very important to you
White
White is often associated with purity. In Western cultures, white is for weddings and hospitals, which often means purity, cleanliness and order. Companies often add a white touch or will use white as a basic color to compensate for other more intense colors (such as red).
The character of someone who likes white:
- Meek
- Peaceful
- Innocent
- Maybe a little naive
- You like things to be clean and in order
- You like the thinking of a “new beginning” or a vacuum canvas
Black
Black can mean many different things: boldness, uniqueness, mystery, intrigue and power. But it can also mean misery, darkness, sadness, and pain. Black is associated with death and mourning, but it can also be associated with power, luxury and intensity.
The character of someone who likes black:
- Daring
- Adventurous
- Maybe a little impulsive sometimes
- Serious (perhaps a little more serious than needed)
- You are strong and exude respect for those around you
- You are reliable
- Maybe a little intimidating
Source: https://bigthink.com