OR VML Greece presented it “The Future 100: 2025”the annual influential research carried out by VML worldwide and is a reference point for the communication industry for more than 10 years.
At the event held at the Athens Conservatory, its customers VML Greece her & her GroupMas well as important representatives of marketing & communication had the opportunity to attend a presentation with the most representative trends of this year’s “The Future 100” made by the VML Intelligence Global Director, Marie Stafford.
This year’s VML’s “The Future 100: 2025” edition shows that we live in the age of contradictions where paradoxes dominate. The public’s interest focused on people’s tendency to look for experiences and narratives capable of creating positive emotions. The shift to the human element, both spiritually and physically, along with the search for simplicity against pressure and socio-economic uncertainty. Combined, the truth is the necessity of technology along with the need for disconnection from it, while the concept of measure in consumption is a conscious rather than economic motivation. Finally, the optimism and at the same time the aversion of Gen Z by the social beaten, needs reflection for modern brands at the level of culture and placement.
Ms Efi Dikostopoulou, VML Greece & Groupm Managing Director, said: “In VML Greece, we see” The Future 100 “as a window into the world of tomorrow. We use this knowledge to inspire our customers and help them create strong, authentic brands where resonate to today’s public. Marie Stafford’s visit was a Opportunity to rejuvenate Our passion for creativity and to explore new ways to We transform the brands and to We make more important than ever. ”
The event was framed by two Panel Discussions co -ordinated by VML Greece Senior Strategist Pavlos Vithoulkas, involving separate personalities related to the study of human culture, art and technology.
In the first discussion with a central topic of man’s need for simplicity and how companies can adopt the required balance between digital and proportional experiences in this direction, Ms. Christina Karabella, QED’s Managing Director, Mrs Christiana Thanou Co-Founder PR World and CEO Gamerie, Mr. Tremeeats, while in the second, Polydoros Karyofyllis, also known as Poka-Yio, a professor of the Athens School of Fine Arts & founder of Athens Biennale commented on the challenge that brands face in responding with inspiration to the multiple identities adopted by the public daily.
And to visualize the future we envision, Drns presented An impressive drone showa Light and Technology choreography that excited VML Greece & Groupm guests, leaving them with a live picture of the unlimited capabilities of technology today.
VML’s “The Future 100” is not just a trend report, it is a unique strategic communication tool that measures 11 years of life and its purpose is to define the present.
You can find “The Future 100: 2025” here.