The European Union is going to issue a warning to the online market Sheinwhich will escalate her research Commission Consumer protection in the company said sources cited by Bloomberg.
The Commission and the European National Observatories will describe detailed complaints against Shein based in Singapore and will demand corrective measures in a escalation of fast -fashionable research that may come next week, sources said not to be named.
They also added that EU movement is still in plan form and could be changed before it is published or to deal with possible delays.
Step, known as a “common position”, is the next move in a research on Shein’s compliance with the rules on product safety and consumer law that began in February. If Shein does not face the violations set by the Commission, the regulators could impose fines of at least 4% of its annual sales in the affected Member States.
The EU has created the consumer protection network to form a front throughout the block against online platforms for which they are suspected of violating the laws aimed at protecting customers from misleading and deceptive activities on the Internet.
The Chinese interests TMU E -Commerce Service and the US Technology Giants Apple Inc. and Meta Platforms Inc. They were also targeted through this framework last year. Shein, TEMU and other e -commerce companies are at the forefront of a broader EU plan to make it more difficult to enter low -value products into the European market through a revision of customs rules.