OR advertising It’s a form of art. It can be humorous, moving, provocative or even shocking in order to pull and, above all, maintain the attention of the public. However, this constant “hunt for impressions” often leads to exaggeration.
There are a few times that ads of the ads cross the line of permissible – and then it is time for the regulators to take action.
Advertising that went beyond the limits of ethics or good taste and ended up being banned, precisely because they just … they did it.
On the occasion of the recent Prohibition of TWIX chocolate advertising in Britainlet’s look at some of the most famous – and controversial – cases of ads that were finally … cut.
Twix
The advertisement, featured on UK television, presented a man with long hair and mustache participating in a spectacular pursuit that ends in a collision of two same, caramel -colored cars stacked on top of each other – like the two bars of chocolate.
The advertisement ended with a Twix bar falling through the sunshine of the two cars, while they were removed “united”, accompanied by the slogan “Two is more than one” (“two are better than one”).
The UK Advertising Standards Authority (ASA) found it as a promotion of dangerous and aggressive driving – and ordered her withdrawal from television.
Previously received five official complaints by viewers who thought that the scene was encouraging dangerous driving. Mars-Wrigley, owner of Twix, defended advertising saying it was a “movie scene” in a “fantastic, unrealistic environment”, and Clearcast-who controls television ads before their broadcast-had approved the content.
“Advertising should not be re -opened in the present form,” ASA said, stressing that scenes may not be displayed that may violate the Road Traffic Code or encourage reckless behavior on the road.
For her part, Mars-Wrigley argued that all shooting was done at legal speeds and with a focus on security, and reminded that the Brand Twix has long linked its identity to “irrational humor”.
Protein World
The poster with the model wearing a bikini and the question “Are you ready for a beach body?” caused a wave of reactions for body shaming back in 2015.
More than 300 complaints forced ASA to intervene, characterizing the advertisement offensive and misleading on the supposed results of the slimming product.
“We looked at the claim … that the message motivated readers to think about whether they were in the physical state they want for the summer, and we did not consider that the accompanying image implied that any different body type from the one depicted was inadequate or inferior.”
The Beat Eating Disorders Charity has described the decision as “extremely disappointing”.
Representative Rebecca Field said: “Although we recognize that advertising and media do not cause immediate eating disorders … We know how toxic some images of the person can be made.”
Dior
Advertising with Natalie Portman advertising Dior’s mascara It was deemed misleading because its lashes had been digitally strengthened – something that viewers could not distinguish.
The advertisement was finally withdrawn for exaggeration and false presentation of the result.
It was preceded by the Companion of the competitor L’Oreal that Dior misleads consumers about the capabilities of the product.
Dior admitted that the photo was “teased” to “separate – enhance the length and curve of the lashes and to replace / fill in a number of damaged lashes for a more perfect stylistic effect.”
The buzzfeed He asked the opinion of a special photomontage and this person explained that mascara ads, regardless of a company, are all tired and this is easy to see.
Xbox
A genius dark advertisement … A baby is born, launches in the air, age in seconds to end up in a grave, passing the message: “Life is short. Play more. “
Although artistically impressive, he was considered macabre and retired after thousands of reactions.
Benetton
The photo was true when on a formal journey, Pope Benedict kissed in his mouth with the Muslim Imam Ahmed El Tajeb.
Immediately the bad loss in the Vatican stated that the brand – which also made a campaign against fear for AIDS – confused brotherly love with sexually implications.
The result does not have to write it, withdrawn in dt time.