The European Union (EU) For the Chinese e -commerce company Agoarguing that the company does not record the number of illegal products sold through its platform.
The EU’s executive power, the European Commission, found preliminarily that Temu violates the Union Regulation on online content, as stated in its statement Monday (28.7.25). He added that the risk assessment for the illegal sales made by TEMU in October was inaccurate and that its own analysis and test markets of the Commission showed that EU users are at high risk of receiving unsafe or counterfeit products, such as children’s toys or electronics.
“In our preliminary view, Temu is far from assessing the risks for its users in accordance with the standards required by the Law on Digital Services,” said EU Digital Affairs leader Henna Virkunen in a press release. “Consumer security on the internet is not negotiable in the EU.”
The Commission has begun its investigation into Temu last year under the Law on Digital Services, a radical regulation aimed at combating illegal and harmful content on the Internet. Temu, a PDD Holdings Inc. unit, was accused of using addictive design to keep customers shopping and failing to stop selling illegal products.
A separate research under EU Consumer Protection Law examines what the Commission considers “problematic practices”, such as false discounts and false reviews.
Temu will now have the right to defend itself from the findings or to undertake commitments to tackle the Commission complaints. Otherwise, fines may be imposed that, according to the DSA, can reach up to 6% of its annual world sales.
“We will continue to work together with the committee fully,” a Temu spokesman said in a statement.