In the abolition of the exemption of customs duties for microdims worth up to 150 euros from Ago, Shein Other platforms are being promoted by the Commission, according to Joanna Zavistovska, Director of Retail Political Trade in the DG Indoor Market, Industry, Entrepreneurship and SMEs.
She pointed out that the volume of cheap missions from third -country platforms such as Chinese Temu and Shein creates unfair competition against European traders and channeled products that are often not safe or do not comply with European standards. According to the details provided, In 2024, almost 8,000 products entered the EU in a minute, totaling 4.6 billion eurosburdening customs and supervisory authorities.
He also stressed that compliance checks are few: Last year only 0.0082% of imported products were checked and 0.0013% was rejected. This, as he said, leaves security gaps for the consumer and affects the competitiveness of European producers.
The framework of actions he described includes: Strengthening the purchase supervision by utilizing digital tools, revision of the customs framework by abolishing small -value discharge, strict application of the Law on Digital Services and closer cooperation with consumer protection principles. No technical details or specific timetable were given.
Finally, he emphasized that European policy will continue to emphasize MMMs and small stores as critical to the viability of local markets.