The new initiative of Minister of Development Takis Theodorikakou will begin in the coming days for price reductions products on the shelves of supermarket with the aim of facilitating Greek households for their purchases in basic consumer items.
According to information from the Ministry of Development, the supermarket information process is proceeding rapidly and the announcements will be made next week and the information shows. Codes will exceed 1,000 and Price reductions are estimated to range from 5% to 10%.
As Mr Theodorikakos has stated, “the goal is for basic products related to nutrition, home maintenance and individual hygiene, to drop their prices over 5% and as much as possible and as long as possible.” In addition, the Minister emphasizes at every opportunity the importance of applying the Code of Conduct and that the checks by the TIMA – and the fines, whenever required – continue normally.
Inflation retreated in September
Already in supermarkets, inflation fell 0.6% from 1.6% in August in September, according to a survey by the Institute of Retail Consumer Goods (IELKA) research, which found a limited increase in prices in critical products in the twelve months. Specifically, the survey finds a 0.76% decline in supermarket prices in September 2025 compared to August 2025.
Also, inflation in supermarket chains is in the order of +0.61% in September 2025 compared to September 2024, with a tendency to decline at lower levels compared to the previous 4 months. In total, the rolling of 12 months (October 2024-September 2025) records +0.76%.
Higher price reductions In September 2025 compared to September 2024, they are recorded in the following categories: Fresh fruits and vegetables (-5.63%), detergents and cleaning items (-5.4%), Grocery Foods (-5.18%), Foods and items for pets (-3.21%), disposable, household items (-3.18%). The reductions recorded are the result of market normalization and reduction in producer prices in certain products. Larger reductions are recorded in fresh fruits and vegetables (the decrease comes from the category of vegetables which has been favored lately by weather), detergents and cleaning supplies, and grocery stores (due to the declining price of olive oil).
Greater increases In September 2025 compared to September 2024, they are recorded in the following categories: Fresh meats (+10.18%), Cookies, chocolates, sugar (+9.88%), Breakfasts and drinks (+6.06%), Dairy and refrigerator juices (+4.26%), frozen (+3.82%). In relation to increases in fresh meats, this is a development due to increases in international prices in imported species and especially to the calf due to the decrease in animal capital (it is noted that the majority of calf and pork consumed in Greece are imported in Greece). According to the survey, the week from August 15 to 21, 2025, the producer of the meat producer for a young male animal in the European Union has increased by 35.4% compared to the same week in 2024 and 23.5% compared to the beginning of 2025, while the trend remains increasing.
International prices of cocoa and coffee affect the categories of sweets and breakfasts and drinks, as well as frozen (eg ice creams, sweets). In relation to cocoa price, increases in raw material prices internationally in the last two years, due to climate conditions, were very high. In June 2025, 168.9% are recorded compared to the same month in 2023. Compared to the same month in 2024 prices are relatively close, but in previous months prices have reached $ 10,710 per tonne. At the same time, prices have not yet stabilized. It should be noted that due to the nature of cocoa products, by -products (chocolate) and finished products (sweets) are produced in subsequent years at different prices.
Lower food inflation in Greece by EU
In the meantime IELKA analyzing Eurostat data has come to the conclusion that Food inflation in Greece is recorded at 2.6% according to the harmonized Eurostat consumer indexwhich reflects the change between August 2025 and August 2024.
Overall The European Union records 3.9% food inflation. Greece records this month the 4th lowest price in the European Union. The highest price is recorded in Romania with 9.1% (which implemented increases in VAT rates in the past) and the lowest in Cyprus with a -2.3% deflation, which applies a zero VAT rate to several basic species in 2025.
It is noted that the Eurostat index concerns all food and drink points, that is, outside supermarkets and small non -specialized sale, grocery stores, specialized shops, bakery, butchers, fruit shops, popular markets etc
In particular, the price of fresh meat and the price of fresh beef, In Greece, 7.5% inflation is recorded for fresh meat and 15.7% for raw beef. Although these prices are higher than the European average, 4.5% and 11.8% respectively, Greece records one of the lowest performance compared to other countries in raw beef and is in 10th place. France records the lowest increase with 6% while the Netherlands its highest increase with 29.8%.
In other food subcategories, Greece records lower inflation than the European Union In bread and cereals 1% against 1.9%, in dairy 0.2% versus 4.6%, fats and oils -20.3% vs. 6%, 6.5% versus 7.5% in other foods 1.2% vs. 1.3% and non -alcoholic beverages 6.4% against 8.5%, and 8.5% of the European Union in 19.5%, versus 9.5% in vegetables 0.4% versus 0.3%.
Turnover of 9 billion euros for supermarkets in eight months
The market for rapid consumer products (FMCG) in supermarkets in the eight months of January – August 2025, has been upward, according to Circana data, noting increase 6.6% in sales value, mainly thanks to food category. Fixed barcode were up 5.8%, while Random Weight or “bulk” products recorded even higher rise, 9.3%.
The total turnover of the FMCG market amounted to € 9,087 billion, compared to € 8,524 billion in the same period of 2024. Of these, 7,049 billion euros came from standardized products and EUR 2,039 billion from the In Zigiou – a category of exclusive foods. Thus, standard products covered 77.6% of the total supermarket turnover.
The private label continued its upward trend, recording a 7.4% increase and a market share of 27.1%, compared to +5.3% for branded products. In detail, the share of PL foods is 27.7%, in health and beauty of 19.9%, and in home care at 26.7%.
In terms of promotions, 24.3% of eight -month sales came from products under discount status, a percentage of 1.1 percentage points compared to last year.
Per branch, Hypermarkets (over 2,500 sqm) scored the highest rise, with +7.2% in sales valuecovering 11.7% of total turnover. The small stores followed (0 – 400 sqm), with growth +7.1% and a 12.1% share. The highest contribution to total sales were the middle stores (1,000 – 2,500 sqm), which offer 43.6% of turnover and recorded +5.7%. The stores of 400-1,000 sqm, with a share of 32.7%, rose by +3.9%.
In geographical levelThe largest sales increase was recorded by the islands, with+10%in value, followed by Crete (+7.7%) and the Peloponnese (+6.7%). Their participation rates in total turnover amount to 9.3%, 7.4% and 8.3% respectively. Attica, which remains the strongest market with 41.4% of total turnover, also scored a positive march with a 5.4% increase.