In less than 2 weeks the summer discounts with them consumers to wait to start shopping for their summer vacations, though some
Summer discounts officially start on Monday, July 14th and will last until Saturday, August 31st, giving consumers almost a month and a half for reduced prices. Significant lower prices in clothes, electronics, home appliances and many more products.
According to applicable law, it is envisaged that stores can operate on the first Sunday of the discounts, ie July 20, 2025. The proposed hours for this day is from 11:00 am. to 6:00 pm ..
Throughout the discounts, businesses are required to clearly state both the original and the new, reduced price of products, so that consumers can make easy comparisons.
The basic rules of discounts
- Offers must clearly indicate the original and reduced value, with reference to the appropriate unit of measure. The earlier price is the lowest price applied by the trader within at least 30 days, or 10 days if the product is available less than 30 days.
- If the discount rate relates to more than 60% of the products of a store, then it must be listed in its showcase and other commercial communications. If there are different percentages in product categories, the range must be indicated (“from …% to …%”).
- Stock or Outlet stores are required to clearly display the old price deleted and the new lower price on their plates.
- Misleading announcements or inaccuracies on rates or prices are fined up to 2% of the annual turnover or with a minimum fine of EUR 20,000. For a second infringement within five years, the fine is increased to 4% of the annual turnover.