Today (14.7.25) start summer discounts that will last by the end of August while the stores of retailer They can remain, optionally, open on Sunday, July 20, 2025.
The summer discount season is indicated for “smart markets” for consumers and the retail world expects increased purchasing traffic that will rise the overall turnover.
The commercial world maintains its optimism and lays its hopes for a larger turnover than last year in increased tourist flows during summer discounts, as well as foreign visitors will enter the sum of turnover with imported consumption. Attractive prices in selected and branded species usually act as a magnet for the purchasing public, which however compares the discount prices offered to e-shops, according to a statement by Piraeus Chamber of Commerce and Industry President Vassilis Korkidis.
We look forward to this year, he adds that discount prices approach and attract consumers to work in combination, in favor of income and turnover. A pious craving for retail this summer is the overall turnover of the third quarter, without the branches of vehicles, food and fuel, to move upward, surpassing the 7 billion -euro reference bar last year.
For his part, the Vice President of the Athens Chamber of Commerce and Vice President of the Athens Chamber of Commerce Nikos Koyoumtsis, speaking to journalists, recommended consumers to the online markets, as well as market research to better ratio and price.
The way of indicating discounts
The Piraeus Shopping Association reminds the shopkeepers the obligation to comply with the provisions of the Code of Conduct (YA 66877/30-8-2024) on how to indicate discounts:
- In each price reduction announcement, the earlier price (reference price) must explicitly indicate, on the basis of which the discount applies.
- The earlier price is the lowest price applied by the trader to each product, during the 30 -day period prior to the first discount (ie before 14 July).
Reduction of price discounts may be as follows, always on the condition of indicating the earlier price:
- Percentage (%), e.g. “20% discount”.
- A specific amount, e.g. “10 euro discount”.
- Distribution of a new (lower) price along with the record of the earlier (higher) price, e.g. “Now 50 euros, 100 euros ago”. The earlier price may also appear deleted.
What to look out for consumers
The Greek Consumer Workers Association advises consumers:
- To prioritize their needs and shop on their budget.
- Conduct market research before they reach a specific product.
- Not to be seduced by excessively high rates of discount.
- Control- as much as possible- the quality and authenticity of the product and take into account the quality-cost correlation.
- Be informed of the policy pursued by each store in the event of a defective product, a guarantee, etc.
In addition, what should be careful during the discount period in order to recognize unfair and illegal commercial practices:
- Each announcement of a price reduction indicates the earlier price applied by the supplier for a specified period prior to the application of the price reduction. The earlier price means the lowest price applied by the supplier during the 30 -day period prior to the application of the price reduction. When the product is on the market for less than 30 days, the earlier price means the lowest price the supplier applied for the time when the product is on the market. If the price is gradually reduced during the 60 days, prior to the application of the price reduction, the prior value means the value in force prior to the application of the first by successive price reductions. Example: Initial price on June 10 (no deletions/offers etc.) 150 euros. The actual price offered 120 euros. On 11-7-2024 the price offered is 115 euros, so the discount is (120-115 =) 5 euros. (Law 5111/2024)
- It is allowed, in addition, and the indicating rate of deduction.
- The way in which the reduced price is calculated and promoted must be accurate and respond to the truth.
- Since a reduced price is provided at more than 60 % of all species sold, it should be listed in the store’s showcase and announced in any other commercial communication, the discount rate provided and where there are different discount rates per product categories, the range of ” %” shall be stated … In any other case, it will be stated that the discounts relate to selected species, with reference to the corresponding rate.
- The competent audit bodies for the implementation of the legislation for the price reduction announcements and the enforcement of sanctions are the Commander of the Ministry of Development’s Intercourse Control Unit, for inspections carried out by the DIEMA Control Services. and the competent body of the Ministry of Development for inspections carried out by the Consumer Protection Directorate.