Since last Monday (14.7.2025) the summer discountsand consumers have begun their purchases beneficiaries from the lowest prices and large offers.
Summer discounts will last by the end of August, and specifically Saturday, August 31, while tomorrow Sunday, July 20th the shops will be able to operate optionally in the same framework of cheaper products, with a proposed schedule from 11:00 to 18:00.
Today, Saturday, July 19, there is no differentiation in the opening hours of shops, shops and department stores due to the current summer discount season.
Throughout the discounts, businesses are required to clearly state both the original and the new, reduced price of products, so that consumers can make easy comparisons.
The basic rules of discounts
- Offers must clearly indicate the original and reduced value, with reference to the appropriate unit of measure. The earlier price is the lowest price applied by the trader within at least 30 days, or 10 days if the product is available less than 30 days.
- If the discount rate relates to more than 60% of the products of a store, then it must be listed in its showcase and other commercial communications. If there are different percentages in product categories, the range must be indicated (“from …% to …%”).
- Stock or Outlet stores are required to clearly display the old price deleted and the new lower price on their plates.
- Misleading announcements or inaccuracies on rates or prices are fined up to 2% of the annual turnover or with a minimum fine of EUR 20,000. For a second infringement within five years, the fine is increased to 4% of the annual turnover.