Women do not expect to take a position. They claim it. They create it. They conquer it.
“We dream of this world. We build him every day. “
With this message, SELPE – Retail Business Association of Greece presents its new campaign entitled “I Dreaming of a World …”.
The protagonists are female executives from companies – members of the Association. They share thoughts, dreams and personal eyes in the world who want to create: a world that, as they say, build it every day.
The video does not admit. Does not guide. Does not advertise.
Tells.
The truth of the women who work, claim and move into the field of organized retail – a space that has the protagonists.
“We believe in cooperation. That men and women, when working together, next to each other, build better groups, healthier businesses, more dynamic societies. With this campaign we do not try to prove anything. We just want to illuminate something that is already happening: women at the forefront of Retail. They lead, influence and shape our world daily. SELPE doesn’t just honor them. He listens to them. And he invests in a industry that evolves with his people. Equality is not just a demand. She is already here where we allow her to bloom. And through such initiatives, we choose to remind it, “said SELPE President Costas Gerardos.
This initiative is the continuation of the SELPE event for Woman’s Day on March 8 under the heading: “I am a woman. This is my story. ” Three women stood against the public and shared their own personal story. Not with clichés, nor with safe answers. They talked about their journey, the difficult decisions, the position on the table they claimed – and won, not easily. The Minister of Education Mrs. Sofia Zacharakis, Pr. Minister, cf. Commissioner EU and Network President Anna Diamantopoulou and Attica Bank’s CEO, Ms. Eleni Brettou. Three women with different starting points, who did not expect the right time – made it.
In these stories, Fokion Xenos, a talented artist, gave life to life, who as the ladies spoke alive with pictures of their words, with the audience watching live and illustrated every story.