Significant improvement of his financial performance recorded the Public Group In 2024, with consolidated earnings, tax and depreciation profits (EBITDA) stood at € 22.9 million, an increase of 85.5% compared to the equivalent of EUR 12.4 million in 2023.
Public RECURRING EBITDA amounted to EUR 26.2 million, recording a 30.8% rise compared to EUR 20.05 million of the previous year.
In addition, according to a statement, a significant improvement was recorded in the net result, with the damage being reduced by 33% to a consolidated level and 27.8% at a corporate level. Sales of the first half of 2025 are also positive, which shows up to 14.6% compared to the corresponding period of 2024.
At the same time, the implementation of the three -year investment plan of € 10 million continues with the aim of improving customer experience in physical stores in Greece and Cyprus. In 2024 two new Public + Home stores were added to Ilion and Heraklion, Crete, while renovations were renovated in existing places in cities such as Athens, Piraeus, Volos, Ioannina, Rhodes and Larissa.
The network expansion continues in 2025, with a new Public store in Smart Park, as well as scheduled openings in strategic points in Attica and island Greece.
At the core of the Public Group’s strategy, according to the same announcement, the single market experience in all channels and the strengthening of strategic partnerships remains. The Customer Satisfaction Index (NPS) remained steady at high levels, recording 78 at all contact points.
Strategic collaboration with Vodafone expanded, reaching 15 shop-in-shops in 2024, with the aim of further developing the network over the next two years. In the after Sales services, IRepair now has 45 Public and Public + Home stores in Greece, as well as 6 points within the Public stores in Cyprus.
Public+, the Free Public Reward Program, has further enhanced the relationship of trust with the consumer. One in four transactions is now carried out through the Public Wallet, confirming the positive response of consumers and the growing adoption of the program.
Recognizing the challenges created by the inflationary environment and the increased consumer needs for flexibility and confidence in their markets, the Public Group focused on enhancing the value it offers. Solutions such as the Lower price guarantee and the program Everything Interest For low interest -free doses, they offer more ease, accessibility and confidence in the purchasing process.
In addition to economic performance, the Public Group recognizes the decisive role of its people in the course of its development and continues to substantially invest in a culture of growth, cooperation and respect. Through initiatives such as the Elevate leadership development program, widespread access to LinkedIn Learning and targeted Upskilling programs in digital and technological fields, the company creates a working environment where every employee has the means and opportunities to evolve, offer and distinguish.
With a clear strategic plan and emphasis on the customer’s experience, as well as on value -creating services and collaborations and respond to the modern needs of the consumer.