“Culture is not a branding tool. It is a matter of identity, memory and democracy“, Says a statement by the change of change about the image of a giant sports shoe to” press “the Acropolis by promoting drones. As he notes, it is still a sad Reminder of the need for clear institutional boundaries and respect for our cultural heritage.
“The Acropolis, a global symbol of culture and democracy, cannot be treated as a neutral background for commercial uses or “smart” advertising findings. Especially when, according to the information, this action was either performed without permission or exploited institutional gaps and incomplete supervision, serious questions are raised about the role and responsibility of the Ministry of Culture, “he stresses. PASOK in its announcement.
At the same time, he notes that “the choice of the Ministry of Culture to refuse permission for the shooting of internationally acclaimed director George Lanthimos in the same archaeological site makes the issue even more imperative.”
“What is the criterion after all? The commercial value of the product or the cultural footprint of the creator?“, He adds and asks:
– Immediate and clear update by the Ministry of Culture As to whether the permit was given for this action and by which body.
– The institutional shield of archaeological sites and monuments against their anarchic commercialization.
– Transparent, single and meritocratic Criteria in request evaluation For the use of cultural sites, with no exceptions and expediency.