Aiming to exceed EUR 100 million in sales by 2028, the Shoe It continues its dynamic course by investing 15m euros in the coming three years. The new plan investment It is slightly more restrained than the previous ones, which reached 20 million euros.
According to Papoutsani Managing Director Menelaos Tasopoulos yesterday (6.10.2025), during a tour of the company’s factory in Vathi Avlida, investments are focused on further automation, the utilization of artificial intelligence (AI) and the overall improvement.
At the Papoutsani plant, which is the largest unit of soaps in Europe, production reaches 900 soaps per minute, that is about 450,000 pieces in each shift. When the unit operates to the maximum of its capacity, Annual production can reach 40,000 tonnes.
In fact, the company is currently active in four basic areas: Production of special soaps, hotel products, production partnerships for third parties and its branded products.
With this strategy, the company aims at an even stronger presence in the organized retail, claiming a position next to the major international competitors. According to the administration, Papoutsanis has the flexibility to offer highly competitive prices, as many multinationals in the industry have reduced their investment and advertising spending on the European market, now focusing more on Asia.
Steady developmental course and turnover doubling
It is worth noting that Papoutsanis continues to record doubling the turnover (turnover) of each five yearspace that has been stable since 2015. In the nine months of 2025, sales amounted to EUR 61 million, compared to EUR 49.6 million in 2024, up 23%.
Of the total revenue, 32% comes from branded products in Greece and abroad, 15% from hotel market sales, 41% from third -party productions and 12% from industrial sales of special soaps.
For 2025, it is estimated that the business will maintain the strong growth rate of its turnover, while For 2026 it expects a greater risethanks to the conclusion of new partnerships and the strengthening of existing ones. Specifically, Mr Tasopoulos announced that a large German soap company plans to stop operating one of its two factories and has proposed to its customers to work with Papoutsanis to cover part of their production.
Acquisitions and expansion to new markets
After the acquisition of the “Arkadi” company, Papoutsanis dynamically entered a A wider turnover market reaching 600m euros, compared to about 100m euros before the agreement.
Through this movement, the company is now expanding its activity to new categoriessuch as emollients, laundry detergents and dishwashing liquids. According to the data he has made public, “Arkadi” is expected to triple his revenue by the end of 2025, reaching the EUR 6 million from € 2 million in 2021.
Counting over a century and a half of constant presence in the Greek industry, Papoutsanis remains in constant Search of new acquisitionsboth within Greece and abroad, aiming for moves that will boost its portfolio and add new product categories.