It is a fact that our mobile phone does not easily detach from our hand, and this has changed the communication and advertising environments dramatically and has given businesses to communicate their messages much more focused, quickly and personalized.
Social media monopolizes our interest and spend most of our day. However, as a field of study, communication we can see that it does not garner the demand and the same interest every summer in the statements of the computer bulletin, although the corresponding departments can be linked to many and interesting career paths of the present and the future.
It is worth noting at this point that studying communication and media. You don’t necessarily become a journalist. Of course you have the option of dealing with the media, but Departments of the Departments also provide different directions, closer to entrepreneurship.
The section Communication, Media and Culture of Panteion University provides cycles in communication, advertising and public relations and culture and cultural management. Specifically in the advertising and public relations cycle we will find courses such as applied marketing, strategic planning & social media and startup entrepreneurship. In the department Journalism and media In Thessaloniki there is also the possibility of directing the media with lessons on marketing, advertising and public relations, and in the Department Communication and Media of the National and Kapodistrian University, which offers no directions, we will identify some corresponding courses.
Even more targeted curricula on digital communication and marketing we will meet in sections Media and Communication and digital media In Argostoli and Kastoria respectively. With more modernized programs, they offer audiovisual media, marketing, advertising, computer, public relations and of course communication courses, which intend to equip their graduates with what they may need to do their start in the Digital Media labor market.
So where will a graduate of study in communication work?
Marketing companies, social media agencies and the corresponding departments of all kinds of business are the career paths for the graduates of the above departments.
In addition, they have the opportunity to work in an international environment, as the skills they acquire are sought after in multinational companies, organizations and startups that operate on a global scale. Familiarity with new media, knowledge of digital marketing strategy and understanding modern trends on social media make graduates highly competitive in the labor market, both in Greece and abroad.
Communication studies can be a great choice and a very good bridge from the theoretical direction to the business world. On the other hand, we must not forget that a good career in communication requires not only the degree but also the cultivation of skills, such as extroversion, empathy and intelligence.
Finally, it is worth noting that technology is constantly evolving, affecting the field of communication. A graduate of communication should not rest, but constantly updated on new technologies, tools and strategies that shape the landscape of digital marketing and communication.
Continuous training and the willingness to innovate are essential to gain the competitive advantage in the professional field of communication, as well as in all professions. This is also the main reason to choose studies that you like and suit your skills!
Pension: Christos Karakostidis, Career Advisor LABORA.
Theodoros Kalaitzidis
Mathematical
Group Chairman – After School