At 1.62 billion euros its consolidated net sales arrived METRO AEBE for 2024, increased by 1.9%. The company is steady steps in its strategic growth with investments of 95m euros, focusing on the growth of its network, which added 26 new stores, in 2024.
Metro has a significant socio-economic footprint in the country. It employs more than 11,000 employees, and the amount of fees and benefits exceeds € 227 million, up EUR 19 million compared to the previous year. At the same time, its contribution to the national economy through direct and indirect taxes reached € 108.2 million.
Continuing legislative interventions in commercial policy, the impact of the climate crisis and the increased operating costs of energy, fuel, rent and interest rates had an impact on the company’s profitability, despite its significant investment movements on network development, energy saving and technology.
Particular emphasis was placed on the constant maintenance of low prices and the company’s strategic decision to support its employees with significant increases in pay and benefits by further enhancing the company’s socio-economic footprint.
The pre -tax profits depreciation and interest (EBITDA) stood at EUR 75 million versus EUR 77.2 million in 2023 (2.8%decrease). The pre -tax profits They stood at EUR 23.0 million versus EUR 31.4 million last year (26.7%decrease). Pre -tax profits account for 1.4% of net sales. The investment For 2024 they stood at € 47 million with the highest percentage absorbed for network development.
My Market and My Market Local
Steadily upward is the course of the My marketincreasing sales and chain share that invests in its organic growth, and for 2025 it has planned to open 3 new stores while implementing a dynamic renovation plan in 9 additional stores. The chain today has 270 stores, 43 of which are My Market Local.
My Market Local firmly gain the interest of new investors and show satisfactory growth in accordance with corporate goals. Sales growth rate is greater than 40%, while 35% of stores exceed the high Business Plan scenario in less than 13 months of operation. With this business model, the company essentially supports the growth of small and medium -sized enterprises.
In 2025 a total of 33 new stores will be added to the chain network and at the end of the year My Market Local will be 70 in total, 14 of which will be in Thessaloniki. The development plan of the year also includes tourist areas such as selected tourist islands.
Τα METRO Cash & Carry
In 2024 Metro Cash & Carry maintained a leadership position in organized wholesale, with a 50% share of a share and the chain is steadily investing in its penetration into Ho.re.ca.
The online store eshop.metrocashandcarry.grhas been established and constantly gaining the acceptance of the public. Today, Eshop’s participation in all chain sales has reached 9.5%, showing a 40% increase in turnover and orders compared to the previous year and a 60% increase in organic visits.
MCC Best Value | Cyprus
In the 5 years of operation, Metro’s investment in Cyprus has matured and continues to perform positively. In 2024, sales increased by 11% compared to 2023 as more and more professionals trust Best Value as the One Stop Shop destination for their purchases. The new store in the city of Nicosia, size of 3,300 sqm, is already under construction and will further enlarge the Metro footprint in the country.
2025 design and investment
The turnover for 2025 is estimated to be € 1.7 billion, with profitability improvement. Metro SA has designed and implemented an ambitious, long -term investment plan with the highest percentage committing to the creation of new stores throughout Greece. Investments for 2025 are expected to exceed € 95 million.
The My Market network will increase in the coming years through targeted organic development and especially in My Market Local development. Metro Cash & Carry focus on further penetration into Ho.re.ca businesses, expecting a positive impact on the financial results of the chain. In the supply chain, the company focuses its attention on the new distribution center to create in Aspropyrgos.
Priority is the digital transformation of the company. New applications are utilized by improving productivity and daily operation, simplifying daily work for the benefit of workers and customers. At the same time, artificial intelligence has been utilized in selected projects in both My Market and Metro Cash & Carry while its use in different business sectors is expected to increase in the coming years.