Reduced by 0.24% are the prices products at supermarket In July 2025 compared to June 2025, while at the same time, a marginal increase of 0.56% was recorded in the 12-month (8/2024-7/2025) rolling compared to the previous year.
The above conclusions are drawn from a monthly study by the Consumer Retail Research Institute (IELKA) exclusively on the large supermarket chain chain on product prices.
In more detail, inflation in supermarket chains is in the order of +1.84% in July 2025 compared to July 2024 (corresponding to inflation 1.78% in June 2025).
It is noted that the prices of July 2025 compared to the previous month of June 2025 are recorded by a slight reduction of -0.24%. A total of 12 months (July 2024-June 2025) records a marginal increase of +0.56%.
In general, the first seven months of 2025 record mild inflationary pressures (1.23%) which are mainly attributed to international raw material increases (cocoa, meat, coffee).
Larger price reductions in July 2025 compared to July 2024 are recorded in the categories:
- Detergents and cleaning items: -6.85%
- Grocery Foods: -5.63%
- Foods & Types for Pets: -3.37%
- Stationals, Cosmetics & Personal Hygiene: -2.15%
- Disposable items, household items: -1.24%
The reductions recorded are the result of both the normalization of the market and the reduction in producer prices in certain products.
Larger increases in July 2025 compared to July 2024 are recorded in the categories:
- Fresh meats: +9.63%
- Cookies, chocolates, sugar: +9.39%
- Breakfasts & Drinks: +8.40%
- Fresh fruits and vegetables: +5.29%
- Fresh fish and seafood: +4.49 %
The largest reductions were recorded in detergents and cleaning items and grocery foods (due to the detention of the price in olive oil).
As noted in IELKA’s survey, this is a development due to increases in fresh meats due to a decrease in livestock in 2024, due to animal diseases in most areas of the province and secondly to increases in international prices in imported species and especially in beef (noted). The international prices of cocoa and coffee certainly affect the categories of sweets, and breakfast and drinks. Increases in fresh fruits and vegetables have to do with lowest temperatures in the period April – May 2025 compared to 2024, as in 2024 the much higher temperatures had brought summer species production much earlier, lowering prices for the season. The reasons to which the tendency of broader product prices in supermarket prices are attributed:
- Inflation Defense. Prices have been restrained in the last eighteen months in large grocery stores due to large volumes of products that are moving, economies of scale, their organizational-technological readiness and private label products.
- Government institutional interventions. Supermarket chains operate in a strict institutional framework. It is noted that in March the new Code of Conduct for Promotions was implemented.
- Offers and discounts. Offers and discounts on the organized retailement channel are more in number, in intensity and percentage discounts, which affects the final prices of the products.
- High traffic speed. Price retaining appears much faster in large points of sale due to higher stock speeds. That is, they move their stock faster and soon make new markets to replenish stocks.
- Effect of private label products. Private label sales shares are larger in large supermarket chains due to a widest range of code, and over the last two years they have been increasing.