When LeBron James set fire to basketball, after the announcement of a very large decision on the morning of Tuesday morning (07.10.2025). Everyone believed that the “king” would make his retirement from active action (either directly or in a year)!
However, LeBron James used his popularity for marketing reasons. The donor created It was not about the first scorer’s decision in NBA’s history to stop basketball but it was just an advertising trick!
A few hours after the teaser uploaded, LeBron James posted the full video, which announced his collaboration with “Hennessy”, a drink company known for her brandy.
The Decision has been made. Cheers to year 23.@Kingjames #Hennessyxlebron #TheSecondDecision #Hennessyvsop pic.twitter.com/WnXMZTiEPS
— Hennessy (@Hennessy) October 7, 2025
“Second Decision”, therefore, was not a similar decision to go to Miami Heat in 2010. On the contrary, it was a clever marketing move, with LeBron continuing to play basketball even though it is approaching 41 years.