In Renti of Athens the first specialized store football In the world, the “Intersport Football Club”, and this is just the beginning, as Intersport AEE chief executive Vangelis Batris said yesterday (27.3.2025).
“This is not a venture that we have done experimenting to see what will happen. We have a comprehensive strategic approach to football, in which the store is a central pillar, “Mr Batris stressed, revealing that The plan of INTERSPORT SA is not only about Greece, but 4 countries in total.
In Greece, Cyprus, Romania and Bulgariathat is, in the countries where Intersport is represented through the Fourlis Group, It is available for 10 Intersport Football Club storesas announced by the company’s chief executive in Greece, saying: “We want to have the same footprint in all four countries and have already made contacts.”
At the moment, the company is On the contracts for the second football store in Thessaloniki and is in discussions with Nicosia for the third store.
It is noted that our total investment (natural stores, online store, team boutique, partnerships, sales department) is About € 5 million, but in three years it will generate sales of approximately € 20 million.
At the same time, in the long -term plan of INTERSPORT SA is included The creation of stores for other classes of sportsbeyond football. In particular, Mr Batris said that “abroad at the moment there is a specialized Intersport shop for skiing and bikes. We see an opportunity definitely in basketballespecially in Greece, because it is the second most common team sport. It’s definitely something we are interested in and is on paper. “
What includes the first football store in the world
This specialized store, of 1,200 meters of 1,200 metersincludes “football products for the professional, amateur and fan, whether he is a man, a woman or a child,” according to Intersport’s chief executive. “This store size for Intersport data is in the top five of the biggest stores in Greece”he commented.
Specifically, the store has football clothing, footwear and equipment such as accessories, balls, cards and more. Between 2,000 codes of men’s football shoesincluding collectibles of limited traffic shoes. For female football lovers, the store has only football clothing, but from August 2025 it will also have women’s soccer shoes.
Regarding the choice of the location of the new store, Mr. Batris noted that: “We did it at Rentibecause this area, like those around it, have most of the football stadiums, most amateur clubs, academies, and even training centers of the professional teams. Therefore, The cradle of football is here in this area and in neighboring municipalities. “
Why did a football store need to be created?
“Football is the number one sport on the planet both in participation and fans. It has a great deal of dynamic and We see the same dynamic in Greece and in countries we represent“, Argued by Intersport AEE CEO, adding that it is recorded “A constant growing tendency in recent years.”
‘The strange thing about us is that there is Very high demand in Greece and neighboring countries for football equipment, but there is a very little offer. Too many professionals and amateurs buy their equipment from abroad because this equipment is not offered in Greece, “he noted.
“This, at the same time, with the position of Intersport in the Greek market, which our suppliers tell us that We sell 30% of “football” through existing Intersport stores, Which tells us that we have a very close relationship with the Greek footballer, he gave us the belief that we can get in front of a movement and test a specialized football store in Greece.
Consequently, we transferred our vision to Intersport International and We trusted to be the first country – pilotwhich will introduce this specialized concept of store, called “Intersport Football Club Store”, “Mr Batris concluded.