Today, the areas that Greeks prefer to buy plots in both Athens and Thessaloniki vary, according to data presented by businessman and consultant Ilias Georgiadis together with his CEO SpitogatosDimitris Melachrinos, in the context of the event Greece 2025: Business, Real estateInvestments in the Athens Concert Hall.
This year’s land buying searches bring remarkable changes to the fore, reshaping real estate market trends. According to Spitogatos data for 2024, the ranking of the most popular areas puts the Municipality of Athens in first place, followed by Kifisia, Chalandri, Glyfada, Artemisa and Loutsa, Maroussi, Vari and Varkiza, Voula, Agia Paraskevi and Markopoulos.
These changes are characterized as particularly remarkable by market experts, etc. Melahrinono and Papageorgiadis, who observed that “in 2022, 8 out of 10 areas preferred by buyers were in the Northern Suburbs. In 2024, this number decreased to 4 out of 10. At the same time, there is an increased interest in the Southern Suburbs, while for the first time we see strong mobility towards the East, with two new areas making their appearance in the ranking: Artemisa-Loutsa and Markopoulos”.
This shift in preferences highlights a broader shift in the real estate market. Southern areas such as Glyfada, Vari, Varkiza and Voula continue to attract buyers looking for a combination of urban development and seaside living. On the other hand, the rise of Eastern areas, such as Artemisa and Markopoulos, testifies to the growing importance of affordability, combined with proximity to natural environment and infrastructure.
These trends reflect the changing dynamics of the market, which is no longer confined to traditionally popular areas. This year’s picture highlights new opportunities and priorities as buyers broaden their horizons, shaping a new map for the Greek real estate market.
In Thessaloniki, the developments are impressive, as Thermi shot to the top of the searches, leaving behind Thermaikos, Pylaia, Hortiatis, Evosmos, Oreokastro, Stavroupoli, Panorama, Kalamaria and Epanomi.
Efkarpia, which held first place in 2022, completely disappeared from the 2024 list, while both Evosmos and Kalamaria recorded a significant drop in searches. For the latter, Mr. Melachrinos and Mr. Koutras and Papageorgiadis commented: “Perhaps this is due to the increased prices observed in the specific areas.”
At the same time, areas such as Thermi, Pylaia and Hortiatis are experiencing rapid growth, strengthening their attractiveness for buyers. In addition, Epanomi makes its first appearance in 10th place, which highlights the expansion of buyers’ interest to areas with lower prices and greater accessibility to nature.
This new ranking is not just an indication of changing demand, but a clear signal of the diversification of preferences in the land market. Buyers are increasingly turning to areas that combine development prospects, affordability and quality of life, thus shaping a new map for Thessaloniki.
Another noteworthy element that emerges from Spitogatos’ data is the analysis of Greek and foreign buyer preferences. The ability to compare searches offers valuable insight into trends and variations in investment intent.
In 2024, foreign buyers appeared more willing to invest higher amounts to acquire a residence in Attica. Specifically, their average budget amounted to 231,625 euros, exceeding the 216,688 euros which was the corresponding amount for the Greeks.
This difference underlines the strong interest that foreigners show in the Greek real estate market, as well as the different buying dynamics that characterize them. At the same time, it demonstrates the recognition of Attica as an investment destination with high value, both by the domestic and the international community.
This development is an indication of the increasing competitiveness of the Greek real estate market, which continues to attract foreign investors, strengthening its position in the international environment.