6.53% increased the average value of the basket during the period of Easter (7.4.2025 – 20.4.2025) compared to the corresponding period last year (21.4.2024 – 5.5.2024), according to details of Skroutz For online consumer behavior in this marketplace.
Specifically, the average price of the basket exceeded 66 euros in this year’s Easter season, while the store’s turnover in Skroutz increased by 22.80% and 34% for purchases through the application of Skroutz compared to last year.
At the same time, a 15.3% increase was recorded in the number of orders via Skroutz during the period considered, while orders via the Skroutz App increased by 25.8% compared to last year. Increase rates that demonstrate the ever-increasing consumer preference in on-the-go markets.
It seems much earlier, according to data, that consumers made their online shopping online this year before the Holy Week being the day with the most orders, 53% of the total number of orders made in the period under consideration.
On the contrary, in 2024, 56% of the orders were made on Good Monday (29.4.2024), with consumers showing that they preferred last -minute shopping. Not even these consumers were missing this year, who, using express delivery, increased the number of these orders by 2% compared to 2024.
In terms of payment methods, consumers this year gave a vote of confidence in the “Doses for All” program offered by Skroutz, for orders exceeding 165 euros on average.
Consumers who paid Google Pay made 51 euros worth averaging, while those who chose Apple Pay made 54 euros worth average.
How did consumers prefer to pick up their orders?
In this case, the data demonstrates consumers’ preference for easy and fast deliveries based on their own needs.
It is worth noting that the percentage of orders delivered via Skroutz Point reached 16% of the total in 2023, 32% in 2024 and 42% for Easter 2025.
Characteristic is the increase in percentages of dealing with Skroutz Last Mile for the last three years and in this case with Easter 2023 recorded 41% of all orders, a percentage of 49% in 2024 and 55% for 2025 (increase of 30% over last year by SLM orders).
Finally, it is also significant to increase the orders that have left Skroutz’s warehouses, with a 62% increase over the order number respectively for 2024.
Most popular product categories
Product categories that scored the highest sales for the Easter period 2025 are:
- Special dietary supplements
- Sneakers
- Mobile pockets
- Vitamins
- Men’s t -shirts
- Mobile phones
- Face creams
- Easter candles
- Sunscreen
- Shampoo
The largest increase in the number of sales was in the Sneakers category (33.82%) with Easter candles following and showing sales of 26% compared to the previous Easter.