It all started from a small store, just 14 square meters, in downtown Athens to drive, consistently and a lot of work, to the creation of one of the leading and largest electronics and technology companies of the entire Greek market.
By consistently developing its physical and digital presence across the country, Frame It is today a modern organization that not only invests dynamically in Greece, but at the same time pioneers with innovative services and a supportive way of operating both for customers and its staff.
A business year – a milestone
In the context of this constant evolution the Frame He continues his business expansion dynamically. More specifically, in 2024 there was really a landmark year for the company for several different reasons. First, she reinforced her presence with new stores in Ioannina and Athens International Airport, and is expected to open another one big shop in bees within 2025. At the same time the company renovated six shops within 2024expanding the exhibition of household appliances to points previously not available and in 2025 two renovations have already been completed at Agia Paraskevi stores in Athens and Kalamaria in Thessaloniki. With movements such as the above, the framework is constantly renewing its network and improves its customers’ experience, while raising the bar in the Retail industry.
When the effort and the projects are recognized
As expected, the recognition did not take long to come, as for the third time in its history the context was declared Retailer of the Year στα Retail Business Awardsthe leading institution for trade in Greece, confirming its constant leadership position in the industry.
In addition, the company has received discrimination for its culture and environment this year as it is on the Best Workplaces 2025 list and was recognized as a top employer, among the best workplaces in Greece and especially as a top employer for women (Best Workplaces for Women 2025), highlighting its special care for people.
The framework, however, is not limited to its business recognition and success, but it is moving on substantive actions of social responsibility and education. The Robotics and Entrepreneurship Educational Competition Plaisiobots: The Race 3.0 It was a great celebration of knowledge for 700 students from all over Greece, offering them the opportunity to develop their skills through 7,000 hours of course. The winning team from Crete, Carsoneers, traveled to the US, gaining unique experiences in collaboration with University of San Diego and top start-up technology companies like Qualcomm.
The volunteer group of the frame, ‘Side by you’with more than 300 active members, sets the example of how business action can be translated into a significant social contribution. The team responds directly to emergencies and through its collaboration with MKO +SPEAK, the frame has recently equipped 43 schools in 15 acritical islandsOur country with home appliances, technological and school equipment, contributing substantially to supporting education and local community, making the lives of hundreds of students better.
At a time in which the economy and the modern market are experiencing constant challenges, the Frame It remains consistently committed to the areas of development and innovation, constantly proving projects that Greek entrepreneurship can and must evolve in steady steps, investing in the country and its people. With vision and sensitivity, this Greek brand confirms that success can be perfectly combined with the values of supply and care to the whole of Greek society, opening new, better paths in the future.