“Gold” will pay from now on Americans a bunch of goods – from wigs and sex toys, to coffee capsules and Botox treatments – after the commercial storm with them duties imposed by the Donald Trump.
The Americans are now pulling their hair, with the largest of the expected duties in imports from around the world that Trump has imposed, as they are expected to put their hand deep in their pocket.
Their impact on their pockets goes far beyond things like luxury cars, champagne and parmesan. As new 10% duties are in force – starting today Saturday (05.04.2025) – Manufacturers and suppliers of the products, from daily supermarket goods to shoes, from beauty products to sex toys, must calculate how much of this extra costs will pass to customers.
See below for the products- on a list published by Bloomberg- that US residents will see with the … binoculars as their prices reach the heavens:
Ray-Ban
Ray-Ban Aviators, iconic sunglasses and Joe Biden and Tom Cruise’s favorites are manufactured in Italy and exported worldwide from EssilorLuxottica.
Ray-Ban, like other well-known brands, such as Oakley, Oliver Peoples and Vogue Eyewear, belongs to the French-Italian giant Essilorluxottica SA, the largest company in the industry with more than 100 billion euros ($ 110bn). In 2024, its sales in North America amounted to nearly 12 billion euros.
Nespresso
Nestle SA’s Nespresso coffee capsules can be sold worldwide – about 14 billion per year, according to estimates – but each is still manufactured in only three factories in Switzerland.
The new 31% duty In Swiss imports it foreshadows more expensive coffees for US consumers. Nespresso’s worldwide sales amounted to 6.4 billion Swiss francs ($ 7.5 billion) in 2024, according to Nestle data.
Wigs, eyelashes and sex toys
China is the largest producer and exporter of wigs in the world, with its exports reaching about $ 3 billion in 2022. It represents about 80% of the global hair accessory market, according to the official Chinese news agency Xinhua, and the US is a longtime destination.
It also represents about 70% of global fake eyelashes as well as 70% of sex toys. The US sex game market amounted to $ 10.6 billion in 2024, according to Grand View Research, with China and India being one of the top sources. They have been charged 34% and 26% respectively.
Botox
Americans who want to delay the signs of aging, and resort to Botox treatments, will need to put their hand deeper into their pocket. While specific contributions to medicinal products have not yet been announced, there is concern that the escape can prove to be temporary.
Birkenstocks
Some companies have already left implicitly on how they can react to the duties and how all price pain may not necessarily fall to American buyers.
The German Birkenstock He declares ready to adjust his prices internationally to offset the duties. Like other companies, he also stated that he is considering cost and effectiveness as a way of protecting profit margins. Most of the production is done in facilities in Germany, but America is the largest market for the construction company, with nearly 950m euros in annual revenue.