Since 1989, when Endless was housed in a small area in Peristeri, to date, a group of 70m euros, the Greek paper industry, under the administration of the first and second generation, has written significant funds. CEO of the company and son of one of the founders, George Trakakis, opens his papers to newsit.gr.
“I grew up in the business,” he notes. “My environment is quite familiar, but the truth is that it has a lot of challenges.”
Endless, under the name of a Euroconstriction, was founded in 1993, but its history looks at 1985, when the contracting company “N. Christopoulos – I. Trakakis »with the distinctive title” Christra OE “. From a small processing lab, the company was magnified thanks to an innovation: the paper tablecloth with polyethylene substrate.
“This was a point in the process of the company,” he says.
“I remember the shareholders told us that they were creating queues to buy it. Sales of this product remain high – it is our legacy and we will continue to support it. “
Transformation
The company is in a phase of total transformation. “We start with the culture and end up in digital transformation,” he says. For the next five years, the administration sets the turn of the turnover of about 100m euros, seeking a doubling of profitability.
The performance of current use (2025), he adds, is at the same level compared to last year. Endless plans include synergies through acquisitions and exporting.
“There are discussions from time to time, but something mature that can be announced there is no right now,” he says. “We want to increase the percentage of exports to turnover as far as possible. To date we have not given great importance, because our products are essentials and their transport has a significant affecting costs. “
Expanding activities
Endless has started the production of detergents since 1995, and in recent years has been seeking to expand the presence of these products on the shelves of large supermarkets.
For the competition, Mr Trakakis notes that the industry has changed significantly in recent years. “In the past, the number of companies was much higher, but a concentration is recorded, which is happening in all sectors of the economy,” he points out. “Competition is powerful, as adults grow even more – and that helps us get better.”
Mr. Trakakis considers the transformation of the country’s productive model. “Without a strong industry, the economy cannot remain competitive,” he concludes.
The performance of 2024
In 2024, Endless achieved a 4.5%increase over 2023 by 2023, while measures to contain the final price of its products led to a 1.8%decrease. This, coupled with the increased cost of raw materials and energy, caused a 0.8% decrease in gross profitability margins (21.6% in 2024 versus 22.4% in 2023).
The company’s lending and financial expenses fell 9.45% and 13.2% respectively, compared to 2023.