It was one of those hot days of June that the city seems to melt. The thermometer at 35 ° C, the sidewalks are burning and passersby are eagerly looking for a little cool. Somewhere there, in the heart of Athens, between gray buildings and exhausted, seats, an oasis of coolness pops up. Let’s make a stop to see what it is. Literally. And metaphorically.
From afar it looks like a simple bus stop, but if you approach a little more you will understand that there is much more. Is her answer Fujitsu In the heat. And it’s an answer that will be heard a lot … without listening at all! For Fujitsu It is, once again, a step forward and pioneer, creating – in collaboration with the Politis Group – an air -conditioned bus stop in the heart of Athens!
Innovation in Fujitsu It is not characteristic. It is a genetic code. It’s DNA. With proven operation after 20+ years of useall of its air conditioners have a guarantee of top -notch Japanese technology, energy -saving inverter technology and minimal design that ties with every space. And let’s not forget the long life and endurance even in the most adverse conditions – as this attitude proves, which is equipped with Fujitsu KN serieswhich even attributes to extreme conditions of external environment Up to 50 ° C!
In addition, Fujitsu air conditioners incorporate functions that make life easier and… cooler. They have smart control through the AirstAge Mobile App, while the hybrid heat exchanger in all Fujitsu air conditioning systems ensures greater efficiency, reduction of consumption and total energy savings. And because in Fujitsu they are not enough to words, the technical characteristics of her units have Eurovent certification – which means that what it promises is proven.
And to convey this message in the strongest way, Fujitsu, in collaboration with Lamaddb, created a comprehensive unconventional and high -resonance campaign that combined TV and radio spots, targeted digital materials as well as outdoor presence in focal points and means of transport, which “traveled” Fujitsu’s philosophy throughout the city.
And this message, like any Fujitsu air conditioning, promises you that you can always have: “Top life of life without any perpetuation”.
A simple and substance message. Just like its philosophy.