Fourlis Group, a retail leading group in Southeast Europe, is steadily stepping up on the development of the Foot Locker network, launching new stores in strategic locations in Greece and Romania.
In September 2025, Foot Locker expanded to Crete, with the opening of a new store in Heraklion. The store brings the experience of sneaker culture closer to the city’s consumers, offering a modern environment with an emphasis on innovation and variety of products.
A little earlier, in August, a new Foot Locker store in Larissa opened its doors on Panagouli Street, which extends to two levels and hosts selected collections of top brands such as Nike, Jordan, Adidas, Puma and New Balance.
In addition, a new Foot Locker store in Iasi, Romania, a city of particular importance was inaugurated in June, while the presence in the country was further strengthened by launching the online store for the Romanian market.
Strategic development continues, as another store in Athens, Chalandri will be inaugurated by the end of the year. The new store will be one of the first in the area to incorporate the refurbished Concept Reimagined Evolution.
The new concept presents “Store of the Future”, which emphasizes a bold architectural facade, a separate internal environment, expanded footwear collections and accessories, sustainable practices, and dynamic digital elements. At the same time, it is equipped with Foot Locker’s Sneaker Ambassadors, the Stripers, with advanced tools to provide top service experience.
With the new store in Chalandri, the Fourlis Group is investing in innovative concepts and brings to the Greek retail market new technologies and omnichannel services. The aim is to strengthen and develop the brand Foot Locker, creating a purchasing experience that meets consumer expectations and highlights the group’s strategic position in the industry.
The Fourlis Group’s strategic investment in Foot Locker is part of a long -term development plan that utilizes the dynamics and prospects of the sports market in Southeast Europe.
This collaboration is an important milestone for the group as it reinforces its position in the retail market of the area and creates a steady basis for developing new partnerships, enhancing digital presence and an even greater approach to consumers.