Europeans Planning Longer Holiday Stays But Searching for Alternative Destinations, ETC Report Reveals

European travellers are increasingly planning trips, but some destinations, especially those in Southern Europe, might no longer be their first choice.

According to the “Monitoring Sentiment for Intra-European Travel” report, published by the European Travel Commission (ETC), Europeans are planning longer stays abroad in 2025, showing a shift in their travel intention, Schengen.News reports.

Moreover, the report suggests that European travel in 2025 is no longer focused on budgeting as travellers are going to spend more and check for new destinations, with hidden places becoming a new trend.

These findings reaffirm the resilience of travel demand in Europe. Despite ongoing global uncertainties, Europeans continue to prioritise meaningful travel experiences. Their robust confidence—reflected in longer stays, increased spending, and a willingness to explore further—signals a strong desire to reconnect with destinations and cultures across the continent.

Miguel Sanz, President of ETC

These Nationalities Will Be Travelling More in 2025

Travel intention across the European countries has been shown to be the highest among travellers in Poland, who in 2025 are likely to travel 80 per cent more than they did in the previous year.

In addition, Brits, Dutch and Spaniards may be travelling between 79 and 75 per cent more than they did previously, while the travel intent in Italy has increased by 73 per cent compared to the same time in 2024.

However, this trend is not going to occur with French travellers, whose travel intention is down by 65 per cent, followed by Belgians (68 per cent), Austrians (69 per cent), Swiss (69 per cent), and Germans (70 per cent).

The report also reveals that 27 per cent of the respondents plan to take three or more trips until September, which is up by six per cent compared to the same time last year. In addition, 42 per cent of them plan to stay between seven and 12 nights at these destinations – up by 11 per cent compared to 2024.

Nearly one-third of Europeans (30 per cent) plan to spend between €1,501 and €2,500 per person per trip, which is up seven per cent from 2024 figures. Another 17 per cent expect to spend more than €2,500.

These Will Be New Destinations for European Travellers in 2025

Southern and Mediterranean Europe, which continues to be the top destination, have had a decrease in popularity by eight per cent.

Instead, destinations in Eastern Europe have become more popular, with travellers showing interest in them about three per cent more than in 2024. Destinations like Austria, Bosnia and Herzegovina, Albania, Belgium, and Bulgaria have gained a one per cent increase in interest.

The report has revealed that the climate is impacting travellers’ plans, with 81 per cent of Europeans saying the changing climate somehow affects how they travel. In response to this, 17 per cent of travellers are monitoring weather forecasts more frequently, 15 per cent opt for milder climates, and 14 per cent avoid destinations prone to extreme heat, as an effort to adapt to the changing climate.

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