The trends that will shape the consumer industry products In 2025, the study “2025 Consumer Products Industry Outlook” is presented Deloittewhile also recorded strategies that can enhance its competitiveness and profitability.
According to Deloitte’s survey, in 2021, price increases have been the main strategy of consumer products to offset the increasing costs, as pandemic and supplying disorders induced pressure. Despite constant price, demand remained durable, as many consumer goods – especially the basics – have been inappropriate for inelastic demand.
However, price increases did not only reflect costs, but supported both the growth and the competitiveness of businesses in the industry.
In 2024, however, the conditions began to change. Consumers, pressured by high inflation and economic uncertainty, became more skeptical of new re -pricing. Although inflation exhibited declining tendencies, prices were maintained high, limiting the purchasing power of households. Demand, which initially showed durability, gradually receded, with consumers looking for more affordable alternatives or limiting their purchases to absolutely necessary products.
In 2025, the pressure on consumer spending is now unquestionable, and industry executives recognize that the strategy of continuous ratings can no longer be the only solution. In this new environment, the most successful companies do not invest exclusively in price increases, but follow a more multidimensional approach.
According to a Deloitte study, based on data derived from 100 top consumer products (revenue) consumer products worldwide, as well as industry executives, the strongest companies differentiate their strategy, emphasizing the optimization of the product portfolio, enhancing demand and targeted investment and investment.
In detail, new strategies for 2025, according to the study, are summarized as follows:
Portfolio
Leaders in the industry consider the differentiation of their portfolio and strategic product management as decisive factors for their success.
- Product Innovation
- Innovation in innovation, developing new products that meet the evolving needs of consumers.
- Portfolio management
- Restructuring business activities or withdrawal low performance products.
- Examination of strategic acquisitions and mergers, investing in businesses that add value to their portfolio.
Strengthening demand
Increasing demand will not come exclusively from rising advertising costs, but requires a more targeted and strategic approach.
- Increase and Redirect of Marketing Expenditure
Redefine their strategies in marketing and commercial investment.
- Accurate data analysis
They develop more personalized digital campaigns, adapting their promotional messages to a particular audience.
- Packaging and Pricing Strategy (Price-Packarchitecture)
They improve the pricing method to attract new consumers and keep existing ones.
Investing in digitization and automation
Companies invest in productivity and cost reduction through simplification, digitization and automation.
They simplify their internal processes to reduce operating costs and improve their operational flexibility.
Digital transformation is critical for competitiveness, with investments in smart technologies and new skills.
- Automation & Artificial Intelligence (TN)
Companies are increasing their investment in TN, with the aim of improving efficiency and productivity, as they expect higher performance in marketing and sales sectors.
Genai is a key field of investment, with businesses awaiting significant performance, especially in backoffice.