Against the backdrop of the blue beaches and proximity to Thessaloniki, the Chalcidice is still an attraction for the acquisition of a country or investment housingwith its real estate market recording high mobility and significant multinational interest.
According to the annual survey of the Halkidiki Real Estate Association for 2024, real estate sales in the county maintain the pulse of a mature but equally dynamic market, with a majority of purchases moving at low and medium value, and buyers targeting either “summer”. The sample of the survey, based on answers from 41 real estate agencies in the county, is revealing, as it shows that nearly half buyers (47.5%) invested in homes worth less than 150,000 euros, while another 37.5% moved in the category of 150,000 to 450,000 euros.
Properties of more than 400,000 euros account for only 10% of buyers, which confirms the image of a market dominated by the middle class, both Greeks and foreigners.
Homes attract the most interest, with 68.7% of property sold belonging to this category. The Earth is followed by 26.8% and only 4.9% of the transactions concern professional real estate. Indicative is the variety of buyers’ motives: 28% acquired real estate with an obvious investment purpose, betting on their commercial use, while 27% moved on purely private criteria, buying a holiday home. The main house affects 12% of buyers, while a small 1% oriented either short -term Airbnb leasing or long -term rental.
But who are all those who are investing or housed in Halkidiki? The Greeks maintain the lead, but geographical proximity and tourist ties have brought a wide range of buyers from abroad. In second place are the inhabitants of Northern Macedonia, followed by the Bulgarians, the Albanians, the Serbs, the Romanians and the expatriates. Interesting is the presence of buyers from Israel, Turkey, Germany and Russia, who often buy either for investment or holiday reasons.
The image of real estate at the center of transactions also reflects the general trend in the Greek region. Specifically, the majority of buyers prefer used properties, with homes of 11 to 20 years of age holding the first place in preferences (25%). Following are the properties aged 21 to 30 years (12%), while the interest of more modern homes up to ten years old, which garner only 10% of demand (5% for real estate 1-5 years and 5% for 6-10 years respectively). The newly built low market share (7%), while properties over 30 years of age move to the limits of just 2%.
The research, although it concerns a clearly tourist and holiday destination, highlights the wider socio -economic trends. The need for alternative forms of investment beyond traditional financial products, the timeless value of your “home near the sea” and the role that the Greek region can play in attracting foreign capital.
Halkidiki, with its natural beauty and relative accessibility, has been operating for years as a miniature of the dynamics and contradictions of the Greek real estate market. On the one hand, traditional families that build their cottage gradually, and on the other, the Balkans and Israeli small investors who find opportunities in used or utilities.
This year’s market image proves that Halkidiki is not only a popular tourist destination, but also a living real estate hub with international interest, but with a clear shift to affordable property and practical investment.