For almost three decades, COSMOTE has played a leading role in the telecommunications industry in Greece, offering services and technological solutions that have made it a reference point for millions of consumers. Today, Cosmote is going through a new era as it joins forces with the World Telecommunications Club Telekom. The result of this compound is the new commercial brand Cosmote Telekomwhich promises to bring a new era of potential.
What is Telekom
At international level, Telekom has established its presence in over 50 countries, serving more than 261 million subscribers. It is the world’s No. 1 brand of telecommunications, and is one of the strongest brands in the world regardless of industry, with recognition of that giants such as Apple, Google and Amazon. In fact, the current value of the Brand Telekom is $ 85.3 billion.
Sophisticated capabilities for customers
The Union of forces of these two brands, Cosmote and Telekom, is not just a commercial move, but a strategic decision. Cosmote Telekom will take advantage of Telekom’s know -how, innovation and international collaborations to provide consumers with advanced worldwide solutions.
The goal is not only to meet the demands of the digital age, but to overcome them, creating new digital experiences, improving people’s daily lives and enhancing the country’s growth prospects.
“The strategic decision to unite the two brands marks a new era of possibilities. Through Cosmote Telekom, we will be able to further utilize Telekom’s know -how, innovations and international collaborations and adopt even more advanced worldwide solutions. Our goal is not only to meet the demands of the digital age, but to overcome them. ” The President and CEO of OTE Group, Costas Nebis, said.
‘We Connect Your World’: New signature and vision
The new commercial brand is accompanied by the company’s new signature, ‘We are connecting your world’expressing Cosmote Telekom’s vision to offer connections that bring people closer to what matters to them.
“The connections are in our DNA. With our FTTH and 5G infrastructure, we create a connected Greece and bring people closer. With the advanced technology solutions we offer, we connect our customers to the digital world and the opportunities it offers. With our services, we associate the desires of our customers with the real needs of everyday life. With all our actions, we associate the country, society and entrepreneurship, with the future. This is exactly what our new tagline comes to capture, “we connect your world”. We address every human being, each customer separately, with the promise of offering him even more powerful connections that will bring him closer to anyone or what matters to him. To be by his side, to connect his world, whoever he is. “, commented by Panagiotis Gavriilides, Chief Commercial Officer Consumer Segment OTE Group.
The new signature is in line with Telekom’s worldwide brand Claim, “Connecting Your World”. Also directly linked to the new vision of the company to evolve from a leading telecommunications provider in Greece today, to the top digital telecommunications provider in Europe, while also leading Greece to the top digitalization positions in Europe.
The Union of forces of the two brands and the signature of Cosmote Telekom “Connecting Your World” is presented through a new television campaign that highlights the power of connection. Through snapshots of real life and human achievements, the campaign reminds that when connecting, we can do more – both on a personal and collective level.
Magenta color in Cosmote Telekom logo
Another important aspect of change in the brand brand is adopting color Magentawhich is a trademark of Telekom worldwide. Telekom is one of the few brands internationally recognized by its corporate color, while the name “Magenta” is also used in the portfolio of its products and services.