The continental bottling industry, the largest Greek water bottling company, producing natural metal soft drinks, bottles and virtues, recorded turnover increased by 11.6% in 2024, which amounted to € 131.8 million from € 118 million, confirming its constant market confidence and efficiency.
Correspondingly, pre -tax profits stood at € 18.5 million, increasing from € 13.6 million in 2023, a rise that is mainly attributed to the optimization of the production process and the overall enhancement of the company’s efficiency.
The company’s growth trajectory was based on a flexible and holistic strategy, focusing on expanding the distribution and sale network, enhancing its position in both organized retailers and dynamic developing catering and hospitality.
At the same time, targeted investment in communication and marketing enhanced the image and appeal of the company’s brands, leading to a significant increase in the market share and establishing the No. 1 position of Natural Mineral Water with a share of 20.4%* in the bottled water market in Greece for 2024.
Its dynamic course was also reflected in increasing human resources, with jobs increasing by 6.3%, reaching 587 workers on average.
The aid was recorded in the sales, production and logistics departments, contributing substantially to improving operational readiness and flexibility to respond to increased market demands.
Particular progress was also made in the implementation of the investment plan, which is evolving on a timetable and is expected to be completed in the summer of 2026. The design includes the modernization and automation of productive units, the expansion of building infrastructure, the implementation of energy projects.
With a strategic commitment to quality, innovation and sustainable development, the mainland bottling industry continued its upward trend in 2024, establishing its leadership position in the bottled water industry in Greece. Staining steadily focused on sustainable development and transformation, the company is constantly creating value for employees, partners and the wider society.