The frame continues to record Particularly positive economic sizes and is heading for half a billion euros in turnover in 2025, achieving profitable results consistently each year of its operation.
Its profitability recorded double -digit growth in the first half of 2025, despite the fact that in 2024 important projects of network development and infrastructure, that is, invested, which voluntarily absorb profitability, with the ultimate goal of building an even stronger future framework.
In the state program “Digital tools of SME B” 1st round, which contributed significantly to the company’s particularly positive financial data, the framework has emerged as a leading consumer destination, with the largest share of the program. This performance confirmed market confidence in the company.
For the next three years, the frame will intensify the Its investment in the development of physical stores and building infrastructure -as two central axes of growth – With the aim of continuing the profitable course, to increase its productive power in IT and logistics and to enhance the brand’s footprint in more cities in Greece.
At the same time, he completed the first half of 2025 with sales increase by 5%, compared to the corresponding, increased sales, 2024continuing its steady development course for another year. The increase comes, following the announcement of the 2024 financial results, with the company setting a new history record record, which amounted to € 480.1 million, increased by 2.4% compared to 2023.
New store in Melissia and further network development
As part of the strategy of expanding the physical network of the framework, it started operating her 27th store in Melissia (17 Papandreou & Trabzon 17), enhancing its presence in the northern suburbs of Attica. With a surface of 1,800 sq.m. On three levels, the store offers comprehensive market experience in technology, computing, card shop and home appliances, as well as Experience Points for hands-on tests, live demos and technical guidance.
At the same time, in the first half of the year, the new stores in Ioannina and AIA welcomed more than 180,000 visitors, proving the dynamics of the multi -channel presence.
Continuous digital development
The framework is steadily investing in its digital transformation, constantly improving the efficiency of its functions and customer experience. In this context, the adoption of a new call center management platform has been completed, the modernization of the websites is proceeding. Plaisio.gr and Plaisiopro.grwhile the transition to the advanced ERP SAP S/4HANA system has been launched, which will further enhance the company’s operational infrastructure.
Retailer of the Year 2025 and discrimination that confirm constant progress
Landmark for the 1st semester of 2025 is the recognition of the frame as Retailer of the Year 2025 At the Retail Business Awards – the only institution in Greece dedicated exclusively to retailing. The framework has taken the top distinction of the institution, distinguishing its whole market presence, its financial health, its development strategy, its relationship with consumers and its overall contribution to the industry, confirming that consistency, strategy and investment in humans remain a successful one.
At the same time the frame was re -identified as Best Workplace ™, won 1st place in Best Workplaces ™ for Womenwhile for the ninth consecutive year it was included In the list of the most remarkable companies in Greece -Raising 8th in total, as the only representative of the non-food retail industry.
Finally, it was distinguished by its ranking in 2nd grade Diamond (Leaders), on the Forbes list of 100 largest Greek companies that stand out for their transparency in ESG issueswhile participating for the second consecutive year in the list of Most Sustainable Companies in Greece, confirming its commitment to environmental, social and corporate governance.