Approved today (18.3.2025) by the Competition committee The acquisition of Audiomax’s joint control by United Media and Paxana.
The rally related to the acquisition of a joint control of Audiomax entries SA From the United Media (a subsidiary of the United Group) and Paxana Holdings (controlled by Vardianna Vardinoyannis) the Competition Committee approved by unanimous decision.
Specifically as stated:
On March 17, 2025, at its meeting in a department, the Competition Committee received no. 877/2024 Decision that unanimously approved, pursuant to article 8 par. Law 3959/2011.
The target company is a holding company and controls three radio stations, one Podcast and two technical services and audiovisual production companies, the latter two provide exclusive services to their motherboards.
Paxana is controlled by Vardianna Vardinoyannis and already had control over Audiomax together with “Primos Media S.à.RL”. Through the rally, United is in place of Primos, both in terms of participation in Audiomax’s share capital and the rights and obligations arising from the shareholders currently in force between Paxana and Primos.
The EA ruled that there are no markets affected by the concentration. Therefore, although it falls within the scope of Article 6 (1) of Law 3959/2011 as well as no. 3 of Law 3592/2007, the present concentration does not cause serious doubts about its compatibility with the requirements of the operation of the competition in the relevant markets it concerns.