An increase of 2.2% was the average fullness in the hotels of Athens in the first five months of 2025, compared to last year, according to a announcement by the Athens – Attica & Argosaronikos Hoteliers Association (IAA).
The average room price (ADR) stood at EUR 155.25 (an increase of 4.8% compared to the corresponding five -month 2024) and the revenue per available room (revar) reached € 111.06 (an increase of 7.1% compared to last year). As far as the Movement and Performance of Athenian Hotels are concerned, May 2025, a traditional peak month for Athens, recorded 87.9% average fullness against 84.5% of last May.
Improvement (by 4.8%) is also recorded at the average room price (ADR), which stood at EUR 210.95 but also in Revpar (185.32 euros), which increased by 7.1% compared to last May.
At five -month level compared to Athens -competitors, performance in fullness, average room price and revenue per available room in the Greek capital was satisfactory. The fullness of Athens (71.5%) in the five -month period followed the performance of Madrid and Barcelona, which recorded a corresponding marginal increase (Madrid +0.5%) or a reduction tendencies (Barcelona -0.9%), but exceeded average fullness Rome and Constantinople.
In terms of average room price (ADR), we see an increase in Athens and Rome by 4.8%, for Madrid by 9.5%, for Barcelona by 3.6%and for Constantinople by 0.3%. Similarly, in the revenue per available room (Revpar) in the five months of 2025 there was an increase in Athens by 7.1%, for Madrid by 10.1%, for Barcelona by 2.7%, for Rome by 5.0%and for Constantinople by 1.7%.
According to the same announcement, the “Athenian Hotel holds a” waiting attitude “in view of the major international developments that once again concern Greek tourism. Developments in the geopolitical and, by extension, on the economic map, which may lead to a further escalation of military conflict, are causing a justified concern in the hotel world. The citizen of the world who was going to travel even for business – let alone vacation – seems to have a “waiting attitude”.
Greece and especially Athens have been repeatedly facing very important crises in modern history and have proven their resilience. This does not mean, however, that there is no need to provoke “crisis and financial management” issues at both central and regional and regional level. “
Specifically for the first five months of 2025 it is noted that “it has evolved quite well in Athens, but with a highly” restrained dynamic “in hotels -which had already been involved in the hotel world, both for the course of the rest of the year and for the course of 2026.
It was rightly attributed to the well -known, ordinary reasons and parameters examined, such as e.g. Increasing the capacity of the destination in beds offered, the latest market trends, the US situation, and more. However, now, the concerns about the evolution of the year and the ‘day after the next’ are reinforced by new data – beyond the usual. “