With great success and with over 72,800 entries from all over the world the 42nd Marathon of Athens, the Authentic, was completedwhom he supported as Major Sponsor of SEGAS is COSMOTE TELEKOM. The COSMOTE TELEKOM 5km Road Race also had a great impact, which was broadcast – for the first time – live and exclusively by COSMOTE TV with 15 cameras, cranes, drones both at the start and finish, as well as along the route, but also with a rich journalistic report and statements of the protagonists. Thousands of spectators and runners were also attracted by the COSMOTE TELEKOM Children’s 1,200m Race, as well as the Special Olympics Hellas 1,200m COSMOTE TELEKOM Race.
“It is with great pleasure and honor that we support the 42nd Athens Marathon, the Authentic, a global sporting event synonymous with our history. A great race that gave runners and spectators unique moments. Through this great celebration of sports, at COSMOTE TELEKOM we demonstrate in practice our strategic commitment to support sports and the ideals it stands for,” said Ms. Liana Moschou, OTE Group Marketing Communications Strategy Director.
“The Athens Marathon, the Authentic, continues to be a global sporting event with a huge impact, highlighting the history, values and spirit of fair play. As SEGAS, we are particularly proud of this year’s event and of our cooperation with sponsors who share the same vision for the development of sports, such as COSMOTE TELEKOM. Together, we strengthen the institution and offer a unique experience to runners and spectators from all over the world”, said Mr. Kostas Kenteris, Vice President and Chief of Marketing & Sponsorship of SEGAS.
During the two-day race on November 8-9, COSMOTE TELEKOM gave rhythm and energy to the runners and spectators through an ensemble of percussionists, wind instruments and dancers, with the artistic team of Artventure Productions with 22 artists, under the direction of Mr. Petros Kourtis, as well as with DJ sets. The COSMOTE TELEKOM Cheering Team together with volunteers from the company cheered the runners with smiles and good mood throughout the route, creating a unique atmosphere and an unforgettable experience for everyone.
Thousands of runners and visitors participated in unique happenings at the COSMOTE TELEKOM booth in the Sponsor Village, but also in moments of relaxation at the company’s Recharge Lounge in Zappeio.
Over 1,800 COSMOTE TELEKOM employees ran for a good cause
Participating more massively than ever before, more than 1,800 runners-employees her COSMOTE TELEKOM they ran again this year in the Athens Marathon, the Authentic, contributing to one of the largest corporate participations. For another year, COSMOTE TELEKOM employees sent the message “We run for good” by promoting the values of giving and noble competition. In particular, this year the company rewarded the participation of each of its employees by contributing financially to the work of the urban non-profit social enterprise ENALEA. For each runner, subsidized the collection of 5 kg of plastic from the Greek seas and hard-to-reach coasts, as part of the initiative COSMOTE BLUE. The collected plastic is part of the circular economy, through recycling or converting it into new products.
In the original route from Marathon to Kallimarmaro, but also in the 10 km OPAP route, COSMOTE TELEKOM runners ran together with the athletes with neuromuscular diseases of MDA Hellaspushing their wheelchairs and sending their own message of solidarity.
The “Running Team” of employees also participated in the group of marathon runners, for whom COSMOTE TELEKOM organizes systematic training and an exercise program throughout the year.