Her presence Atticaa few days ago, at the top tourist exhibition «IFTM-Top Resa»In Paris it was not just another participation, but the confirmation that the regional governor’s strategy Nikos Chardalia is now rendered and recognized by the larger international media.
A typical example is the French newspaper “La Quotidienne”, which published an extensive tribute entitled “La Région de l’Attique, Toujours Une Valeur Sûre du Tourisme Grec” (“The Attica Region, always a steady value of Greek tourism“), Stressing that the largest region in the country is not only the” heart “of Greece but also a multidimensional destination that combines culture, sea, nature and daily experiences.
In particular, the report attributes Attica’s growing international appeal to the regional governor’s strategy, which invests in sustainability, quality differentiation and the creation of strong ties with high -value markets.
Indeed, this is not the first time that “Quotidienne” has turned its lights to Attica. Already last year he had hosted Mr Chardalia’s exclusive interview, where there was a 28% increase in French tourist arrivals and the vision of the region to highlight the wider Athens area to four seasons.
Today, the sequel comes to confirm that this strategy did not stay in the words, but attributes measurable results and earns international recognition.
The presence of the Attica Region in Paris was also accompanied by a series of contacts with tour operators, professional and institutional bodies. The regional governor himself emphasized that ‘Tourism is not only an economic pillar, but a vehicle of cultural and social development“, Phrase summarized by the new narrative of Attica’s role in the world tourist scene.
A key tool for implementing this strategy is the establishment of the first DMMO Management and Promotion Organization (DMMO), created by the decision of Mr. Chardalia and operates through the “New Metropolitan Attica SA”, that is, the District Development Organization.
As the Regional Governor has pointed out, Attica becomes the first region of the country to acquire a modern, established mechanism of management and promotion of its tourism product, to the standards of the large metropolitan areas of Europe.
Chardalia’s strategy in tourism moves on multiple axes:
– Highlighting the diversity of destination, from the islands of the Saronic Gulf to the mountains of Parnitha and Ymittos
– Promoting thematic experiences, such as cultural, marine, conference and gastronomic tourism
– Emphasis on sustainability, with a balance between the center and the wider area of Attica
– Creating powerful international partnerships that turn Attica into a stable reference point