By 2028, the AB Vassilopoulos It aims to reset the operating margin to 4%, that is, the levels of 2021, and the development of a network of 900 shoppingas the CEO of the company, Nikos Lavidas, said yesterday (29.9.2025).
Today, AB Vassilopoulos is in the third year of completion of its five -year restructuring plan, which includes corporate shop conversions to franchise, closure of losses and store renovations, while its profitability is 1.4%.
It is worth noting that the company’s stores amounted to 652 in 2025 from 624 in 2024. Of these, 254 are corporate, 384 is franchise and 14 are ena food cash & carry. This year, they opened 2 new corporate and 35 franchise, while 24 corporate stores were transformed into a franchise, with the company aimed at 700 franchise and 200 corporate stores by 2028. “We look mainly northern Greece and islands,” said Lavidas.
As for private label products, he said they remain a strategic lever of value, with the aim of increasing a 40% share within the next five years and importing 450 new products and 1,000 codes by 2027.
Injurious in 2024 for the company
In 2024, AB Vassilopoulos’ turnover (turnover) stood at € 1.94 billion, compared to € 1.97 billion in 2023, as a result of restructuring the store network. “We are making many changes to our stores, we have closed shops, we have renovated shops, we are just as we had calculated, when we started our course,” the company chief said.
Operating profits appear to have increased compared to 2023, reaching € 13.8 million from EUR 6.4 million, while cash is € 68.7 million versus € 59.6 million and customized operating profitability of EUR 26.7 million.
“In 2024 we had not caught the growth rate of the market and we could not catch the turnover, but this year we are following the pace of the market and we are to 5.5%“, Mr. Lavidas stressed, adding that the chain turnover for 2025 will have Positive sign.
Where have the company’s investments focus
Total investments amounted to EUR 41.5 million of the company for 2024. Of these, € 9.5 million was headed to new stores, € 14.5 million in renovations, € 6 million in warehouses and distribution, 6 million euros in infrastructure, € 4 million in new technologies and € 1.5 million in green growth.
“The most important thing is to have investment funds in order to remain competitive,” the company’s chief executive said, with AB Vasilopoulos investing EUR 240 million in promotions and price reductions in 2024while for 2025 the amount of investment in prices will reach the 250 million euros. This resulted in Increase in customer visits by 5%.
Particular emphasis was placed on small supermarketwhich were developed with 6,1% While market development was in 3,8%. This year, their development is in 9.6% from 7.7%.
To limit spending, the company proceeds to automationwith the aim of 70% of corporate stores to have automatic service funds by the end of 2025, 200 points and 670 machines. This investment is up to 3.5 million euros.
At the same time, electronic price labels have been placed in 190 stores, investment of 7m euroswith more than 800,000 new signs To enter the shelves only this year.
The next steps
The company is clearly moving to expanding Fast Delivery and personalized service, further development of e-commerce, expanding the franchise network and new technologies.
In addition to openings and shop conversions from corporate to franchise, Mr. Lavidas revealed that A few days ago they signed the acquisition of five stores of the Ptolemais chain in Ptolemais. According to him, the company is considering opportunities that strategically “button” on its network.
At the same time, AB Vassilopoulos Managing Director left open the possibility of interest in some stores that may be left out of agreement if Massoutis and Cretan go to deal.