Upward continues to be the course her Jysk In Greece and this year, with Sales and Marketing Manager Kostas Dimopoulos, reporting at the anniversary event of the company’s 10 years in Greece that the image of financial results for 2025 is very good so far and there is a significant increase.
Since its entry into Greece in 2015, the Danish multinational chain of home equipment “has not recorded any year with a negative result. On the contrary, its course is steadily upward, with increased demand and a very positive image in all its key categories, “Mr Dimopoulos noted, adding that” JYSK’s strongest product category is furniture, with a share of about 40% of its turnover. “
Today there are 68 stores in the Greek market, a number that is expected to remain stable by the end of this year, because the strategy is no longer based on the rapid spread of 10–12 new stores each year, as was the case at the start, but in more targeted steps. “We are looking to see areas of interest, to be appropriate and to meet our specifications from square, warehouse and market. When we find it, we close it, “JYSK’s sales manager explained.
The presence in tourist destinations, such as the Greek islands, is also important. JYSK has five stores in Crete, as well as points in Rhodes, Zakynthos and Corfu. Recently opened stores in Syros and Paros, with a new opening expected in one of Greece’s most popular islands.
At international level, JYSK has a presence in 50 countries with more than 3,500 stores. “We have covered all the markets in Europe, now we have caught Turkey and Morocco,” Mr Dimopoulos said. In total, JYSK opened 148 new stores this year and invested in 303 store activities, which included relocations and extensions of existing stores and updates to the new 3.0 store concept.
The company was also active in Russia, where they were doing very well, but left after the invasion of Ukraine. “It was our decision and many companies left then,” he added. At the same time, JYSK operates stores in Canada, while in South America acquired in March, opening the first franchise store in Uruguay. “It’s a little more difficult because of the distance, to get things there, and our every move must be careful,” he said.
It is noted that Greece was one of the latest countries opened in Europe in 2015. It was then opened in Belgium, Portugal and Ireland. “Our goal is to expand around the world,” Mr. Dimopoulos stressed.
Concerning duties, JYSK’s sales manager commented that “our course over the last ten years has had many issues anyway. When we first started, in addition to the crisis, we had capital controls and a risk for Brexit. Then we had covid, lockdowns … so when you started with this data and the course goes on, everything else is business as usual. Yes, there are problems, especially in transport, but they are treated. ”
JYSK in Greece employs more than 500 employees, with an average of about 10 people per store, while staff worldwide exceeds 25,000. For some years, the operation is supported by the large warehouse in Bulgaria, which has greatly improved refueling flows, reducing the dependence on Poland.
It is recalled that JYSK increased its turnover (turnover) by 11.8% in the financial year 2024-2025, reaching € 6.2 billion, and set a new customer record with 13.7 million new customers shopping in sleep and living.