OR Periphery Peloponnese It launches its new place identity with a central message “Here is the impossible the beginning” and implements a comprehensive Place Branding strategy based on international practices.
The new Place Brand frames the strategic planning of the Region, which is developed in 8 pillars, 209 actions and measurable goals in the fields of culture, agri -food, tourism, entrepreneurship, social cohesion, green transition, innovation and digital transition.
Her new place identity Periphery Peloponnese builds its reposition with a brand strategy (vision, mission, values, character, evidence, placement, symbols) by forming a coherent narrative in terms of durability, viability and confidence.
At the same time, a comprehensive image has been developed consisting of: logo, visual patterns, fonts and color palette. The logo, inspired by the iconic letter “P”, is a composition of abstract icons, inspired by nature, history, entrepreneurship and innovation, productive activity, culture and landscape of the Peloponnese.
The Place Brand is aimed at residents, professionals, institutions, businesses, investors and visitors. It sets clear goals to enhance recognition and extroversion, create cohesion and perspective and promote partnerships and synergies. His single narrative is strategically linked to the development goals of the Peloponnese Region, supporting the union of forces, scale economies and alliances at local, national and international level.
The shaping of the Place Brand is the result of participatory process and collective effort, which included a sample of more than 1,000 respondents as well as personal interviews and working groups with more than 50 institutional, social and productive bodies active in the Peloponnese.
The structured methodology followed was based on qualitative and quantitative analysis, mapping of good practices and the contribution of experts from Greece and abroad. The results were the basis for a complete brand book, including narrative, visual and verbal identity and practical application instructions. At the same time, for the purposes of presenting the new brand, an exclusive mood video was developed that presents the new identity and vision of the Peloponnese Region.
As the DimitrisPeloponnese Regional Governor: “The new Place Brand is a living organism and belongs to all those who live, work, invest and visit the Peloponnese. It evolves and enriches through the successes, collaborations and actions of all of us. The new identity lays the foundations for long -term, sustainable development and ensures that our vision will be incorporated into every aspect of the social, economic and cultural life of the Peloponnese Region. “
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