The holistic upgrading of the country’s tourism product focuses on its strategy Ministry of Tourismwith emphasis on the extension of the tourist season and the balanced distribution of travel movement in all its regions Greece. Strengthening the traffic during off -peak months is a key pillar of the ministry’s policy, with the aim of sustainable and long -term development of the industry.
The Ministry of Tourism points out that “recent data clearly show that quality upgrade overrides quantitative enlargement” and adds:
“The significant increase in tourist revenue, as opposed to the number of arrivals, confirms the effectiveness of our strategy. Increased expenditure per visitor enhances the durability of the sector, reduces the volume of arrivals, and creates solid foundations for financial stability and support of the country’s balance of payment.
In a very unstable international environment, full of geopolitical and economic challenges, Greek tourism proves its resilience and dynamics. The successful implementation of the Ministry of Tourism’s strategy reinforces the belief that tourism is a decisive lever for growth and one of the key pillars of the national economy. “
Based on the data published today (19/9/2025) by the BoG:
In July 2025, the surplus of the current account balance was increased compared to the corresponding month of 2024, due to the improvement of balances and primary income, while the balances of goods and secondary incomes deteriorated.
During January-July 2025, the current account deficit was reduced compared to the same period in 2024, due to the improvement of all individual balances and in particular primary income, services and goods.
In July 2025, the current account surplus was more than doubled (an increase of EUR 728.5 million) compared to the corresponding month of 2024 and stood at € 938.4 million.
The balance of the balance of goods increased, as the decrease in exports exceeded the reduction in imports.
Surplus of the service balance was expanded due to improving the travel service balance
In July alone, travel receipts set a historic record of more than € 4.5 billion. Compared to July 2024, non -resident travelers increased by 6.4% and the relevant receipts by 15.0%.
According to the Ministry of Tourism, the above is a historic record since in the seven months (January-July 2025), travel receipts amounted to € 12.2 billion and compared to January-July 2024, non-residents of travelers increased by 2.6% and 12%.