The company behind the famous Labubu, cute plush monsters smiling showing their teeth is a Chinese empire toy Billion, Pop Mart.
It is a colossus in the gaming-gaming industry that has developed the Labubu after collaborating with designer Cashing Lung, who created the character.
Since 2019, Pop Mart has undertaken the production and commercial promotion of these items, mainly through the popular “blind boxes” system, where buyers do not know what shape or version will receive until the opening.
Labubu has evolved into one of the most talked about collectibles in the world, proving that the joy of the collection can be more profitable than we have imagined. It has become the celebrity accessory, such as Rihanna, Dua Lipa and David Beckham, and make great sales around the world.
According to a statement by the company on Tuesday (19.8.2025), Pop Mart’s revenue increased by 204% annually, reaching 13.88 billion yuan in the first half of 2025. Net revenue increased by 397% to 4.57 billion yuan.
In particular, revenue for the game series “The Monsters”, including Labubu, reached 4.81 billion yuan, compared to 626.8 million yuan for the same period last year.
Wang Ning’s chief executive said at a teleconference that even he could not accurately predict the increase in profits in the world’s Labubu dolls collection. Although earlier this year Pop Mart hoped that sales would reach 20 billion yuan ($ 2.8 billion), he now believes that 30 billion yuan will “be easy enough”, according to him.
Based in Beijing, the Chinese toy manufacturing company is considering expansion into emerging markets in the Middle East, Central Europe and Central and South America, according to company executives.
“In foreign markets we believe that there is still a great deal of development for growth,” said pop Mart Managing Director Wang Ning.
In the US, where Pop Mart currently has about 40 stores, Wang said that the company would start a phase of “relatively fast inauguration” in the next one or two years. Another 10 stores are expected to open in the US by the end of this year.
Abroad, Pop Mart expects that its total number of stores will exceed 200 by the end of the year, from the 140 it has today.
From this week, according to the company’s chief executive, a new mini version of Labubu will be released, which consumers will be able to hang on their mobile phone. It is expected that it will be “great success,” Wang said without giving further details.
In addition to the new products, the company is exploring other ways to attract consumers, such as the design and plan for Phase II of Pop Land theme Park, with cartoons and bakeries, as announced by the company during the information information.