A new collaboration has been announced by Alter Ego Media, with the leading European organization, EGTA, which represents commercial and radio platforms, with more than 180 members and presence in over 40 markets worldwide.
According to Alter Ego Media’s announcement on the new collaboration, EGTA provides its members a dynamic network of optimal practices, educational programs and strategic tools around the contemporary challenges and opportunities in the commercial use of multi -platform content. Recently, EGTA has organized the Senior Executives Academy 2025, focusing on the commercial utilization of television advertising, through innovative pricing, data utilization approaches and artificial intelligence.
Alter Ego Media’s participation in EGTA is a strategic step that enhances the extroversion and dynamic evolution of the group, offering access to valuable know -how and international experience. At the same time, it ensures an active presence in decision -making centers for the future of commercial television in Europe, reinforcing the company’s strategic positioning in the Greek and European advertising markets.