Signs of recovery is broadcast by Greek market Speed Consumer Products (FMCG) in the first half of 2025, with the sales In value they increase by 5.2% compared to the same period of 2024 and the volume (in pieces) also rising up to +3.9%.
The fact that sales in pieces are almost increasing to value the same means that Greek consumers buy more products. According to market sources, consumers now prefer to shop from the supermarket and eat at home instead of outside, which is also observed in the supermarket basket.
From the abolition of the ceiling on the profit margin on June 30, there has been no immediate impact on consumer behavior or prices, as market sources report. Despite the general inflationary pressures – especially in energy and transport – retailing seems to keep balance, with ratings moving at a milder pace than in previous years.
Tourism, according to sources, seems to play an important role in boosting the market, as increased consumption in the islands and tourist areas is boosting the turnover of organized retailers, especially during the summer months.
It is noteworthy that private label products (PL) are highlighted by the period, according to sources, not only the highest increase in value sales (+5.8%), but also a 4% increase in pieces and 1.7% at the average price.
This shows an increasing preference for consumers, with indications that PL products are gradually being upgraded.
Branded products, although slightly lacking, have remarkable growth ( +5.0% in value, +3.8% in pieces), suggesting that they remain dominant on the shelves.
The price of the basket has stabilized in 2024-2025, showing a slowdown in price increase. Pl products, however, remain significantly cheaper.
The positive image of the first semester of 2025 captures a market that begins to balance, after two years of volatility and leaves room for optimism for the rest of the year.