At a time of digital superiority, where the screen displaces the paper, Skag’s SUPER International Blue Notebook is still writing a story. Despite the shrinkage of school supplies, the company founded in 1956 by Theodore Skayias, is not only withstanding, but is radically transformed, maintaining its value core.
“My brother, Costas Skagias, was president of the company and I, Managing Director,” Popi Skaya, today’s SKAG commercial manager, said in an interview with newsit.gr. As he notes, “we gave the baton to my nephew, Theodore Skaya of Constantine, just as the founder of the company was.”
The third generation assumes the responsibility of transformation, in an environment where the demographic factor (infertility) and technological changes shrink traditional markets. Indicatively, in the 1980s, with births at 144,000, Skag produced 32 million notebooks a year. Today, as Ms. Skaya points out, “we have expanded our activity to areas such as stationery, pen, creative and educational games.”
SKAG is confronted with the shrinking of the demand for notebooks, due to birth. It is indicative that in the 1980s, when births were placed at about 144,000, the company produced 32 million notebooks. This is the background on which Skag has differentiated its activity. “We have entered other disciplines, such as pens, stationery, creative and educational games,” Ms. Skaya emphasizes.
The differentiation strategy is reflected in four pillars: learning, organization, creativity and play. “We did a very serious rebranding in 2023,” he says, adding that the two main categories are learning and archiving.
Skag remains extroverted, exporting to 17 countries. In 2024, its turnover was raised by 3%, reaching € 9 million, while for 2025 an increase of 5% – 7%is estimated.
In 1990, Skag launched, first in the world, the office store. Its facilities in Kryoneri, Attica, have a daily capacity of 74,000 notebooks and 20,000 seats.
Recently, the company has investing 1.2m euros to acquire state -of -the -art digital printing unit – the first of its kind in Southeast Europe. As Ms. Skaya notes, the investment “enhances the ability to develop products with greater flexibility, upgraded aesthetics, higher durability and added value”.
“We are heading to become a printing solutions company,” he concludes, outlining the next chapter of SKAG, which is a member of our “GREECE”.