It was June 2023 when the Linda Yakarino – A woman with a reputation of decisive dynamics, capable of looking at chaos in the eyes and saying “I can make it” – took over his steering wheel Twitternow known as X, as CEO. THE Mask She entrusted her with the mission to rationalize and restore a platform that was in crisis. Now, two years later, Yakarino announces her departure, leaving behind questions, a leadership gap and a new headache for Musk, who is again called upon to seek a successor.
In a post, Linda Yakarino said she decided to leave after “two amazing years” and said she was “extremely grateful” to Elon Musk.
“I am unlimited grateful to Elon Musk who entrusted me with the responsibility to protect the freedom of speech and transform X together into a ‘Everything app’ ‘,” He wrote, adding that “the best are coming now, as X enters a new chapter with Xai.”
He added: “When Elon Musk and I first talked about his vision of X, I knew it would be the opportunity of my life to carry out the excellent mission of this company.”
After two incredible years, I’ve decided to step down as CEO of X.
When @elon musk and I first spoke of his vision for X, I knew it would be the opportunity of a lifetime to carry out the extraordinary mission of this company. I’m immensely grateful to him for entrusting me…
Linda Yaccarino (@lindayaX) July 9, 2025
Yakarino’s departure is noted at a time when Musk is in opposition to his former political ally, US President Donald Trump, crop his plans to establish a new party and new threats from the White House to his companies.
At the same time, Tesla faces a wave of high -ranking executives, exacerbating the sense of volatility around the billionaire businessman who is monitoring the decline in sales in his automotive industry. But also x continues to cause reactions due to behavior of Grok, Musk’s Chatbot, which is said to reproduce anti -Semitic beliefs and conspiracy theories.
“Being CEO X was a suicide mission from the outset. Yaccarino has been more able to withstand a lot of as many expected » Jasmine Enberg from Emarketer commented after Yakarino’s retirement bomb.
For his part, Musk responded with a simple ‘Thanks for your contribution’, without further comments. According to a source within the company, Yakarino’s departure was no surprise, as advertising revenue never managed to recover substantially and relations with major advertisers remained strained.
For its part, Yakarino did not clarify the reasons for its departure, however, international media link it to recent reactions around the Chatbot Artificial Intelligence Grokthat the XAI company by Elon Musk. Just a day before the announcement of her resignation, Grok again sparked reactions, allegedly making anti -Semitic comments and references to Hitler, responding to flood reports in Texas.
But why does it go away? Because it was the first permanent CEO hired by Elon Musk after the acquisition of the company in 2022.
Yakarino was hired in 2023, having over a decade at its advertising department NBCUniversal. The move then helped Musk face criticism from Tesla investors who thought he was devoting too much of his twitter attention.