With an ambitious € 1 billion investment plan for the next five years and a clear commitment to stay in Greek markether new CEO Vodafone Greece, Achilleas Kanaris, charts the strategic course of the company.
Specifically, Mr Kanaris made it clear that there is no intention of disinvestment from the country and ended the scenarios that had been released lately, noting that Greece remains for Vodafone a “good market with long -term prospects”.
In terms of group investments, they will be directed to critical areas such as fiber optic, 5G standalone, technological infrastructure, television and ICT portfolio, with a view to The transformation of Vodafone Greece into a top digital experience provider.
Already, they have been implemented Investments over 60m euros in the mobile networkwhile the remaining chapter will be activated in waves by 2029.
At the same time, the company continues the extension of the FTTH network, aiming for 860,000 households by 2028. Already, the coverage has reached 360,000 houses, with target 500,000 by the end of 2025. Today, the 5G network covers 94% of the population and is expected to reach 96% by March 2026, reaching 99% in 2028.
The company reinforces its presence in the field of underwater technological infrastructure, with projects already serving 10 Greek islandsboth in the Aegean and in the Ionian Sea.
In addition to telecommunications, Vodafone is investing dynamically in the field of ICT serviceshaving already secured projects worth 325m euros and “seeing” additional capabilities for 200 million euros by 2026.
Mr. Kanaris also revealed that the possibility is actively considering acquisitionmostly smaller companies in the industry, and there is also interest in defense areawith relevant decisions expected in September.
The competitive landscape in telecommunication
Vodafone Greece’s new CEO did not fail to comment on the formulated competitive landscape, noting that the Greek market has a limited space and In the long run, the economically stronger will survive.
“Greece is not a market that fits many players”he noted engraving, while on the PPC’s entry into the telephony industry he stressed that Vodafone is watching developments and focuses on maintaining its competitiveness. “We are worried about continuing to be competitive,” Mr Kanaris said laconically.
At European level, the CEO referred to the Group’s recent decisions to withdraw from purchases Like Spain and Italy, where the investment environment was considered unsustainable. “We operate in Europe and Africa in good markets, and we have strong collaborations with giants such as Microsoft and Google,” he said, adding that The group is much more willing to “new partnerships than the past”.
Commenting on the status of European telecommunications, he stood in structural weaknesses of the marketsaying that Europe “lost ground”. “We were technologically preceded 15 years ago from the US and China. Today we serve an average of 5 million customers per provider, when in America it is 107 million and in China 400 million the differences are huge, ”Mr Kanaris said.
According to him, traditional stable telephony is declining, which creates new data for the industry in the coming years.