Crediabank It is the new name of the Attica Bank – Pancreas Bank, presented by Managing Director, Eleni Brettou, and approved by the Bank’s regular general meeting, today Thursday, July 10, 2025.
Ten months after the legal merger of the two banks, Crediabank’s presentation marks a new page and the start of the new bank, which is located next to the customer. Flexible, reliable, dynamic, stable but mainly accessible and human.
This is a historical change, not only in the picture but also on the bank’s route: The new brand and the new bank’s brand is Inspired by Bank’s cooperation ties with people – customers, workers, partners. Confidence, commitment, reliability and anthropocentric approach are the key elements that shape the identity of the crediabank.
Changing the brand is the first step in a transition: The next big step is the functional integration of the two banks, which will be completed before the end of the year, and will provide citizens access to an improved and seamless service experience. At the same time, the experience of the physical store is radically changing: a new banking concept will be introduced to the public in the autumn, focusing on the needs of the customer.
At the Regular General Assembly, the bank’s spectacular development for 2024 and the first quarter of 2025 was presented, with its repetitive increasing profitability and enhanced capital base.
More specifically, 2024 was a year of strong performance, with the bank recording deposits of 6.1 billion eurosnet credit expansion of EUR 952 million and repetitive operating revenue increased by 96%. The dynamic course continues in 2025, with increase by 132% in repeated operating profits In the first quarter, and indications of high liquidity and healthy growth, which seal the bank’s strategy to enhance the quality of the relationship with the customer and added value to the real economy.
An important milestone was the first simultaneous international issue of AT1 and Tier 2 bonds in June, which raised more than € 1.2 billion in offers of top foreign investors. At the same time, the Bank has strengthened human resources management policies, corporate governance processes, product proposals for all, its services – digital and non -digital and non -social giving actions and its commitment to sustainable development.
Having already proven its reliability and dynamics, the bank is committed to dedicating and dedicating its next high goals for 2025, with a view to healthy growth and improving customer service from the digital environment to the store:
- Completion of functional merger, with the integration of all bank information systems
- Completion of basic restructuring actions by reducing operating costs
- Upgrade and gradual renovation of physical stores
- Strengthening the digital footprint by offering new functionalities
- The use of automation and technology, with the aim of improving response time
- The creation of new innovative competitive products across the range of services, demonstrating practical support for the real economy and the needs of individuals and businesses.
The new identity is another milestone in the implementation of the bank’s business plan after the legal merger and the increase in share capital. With a strong market position, Crediabank is moving forward, with steps that will bring it closer to the target: a new bank next to the customer.
On the occasion of the presentation of the new identity and in the context of the regular general meeting of shareholders, Bank Managing Director, Ms. Eleni Brettou, noted: “In 2024 it was a year in the Bank’s transformation history by completing the merger, resolution and recapitalization of the bank. The announcement of our new brand today is a focal point in the context of the total transformation, restarting and reassignment of the bank as a new alternative banking proposal. The new name marks our intention to re -introduce the market as a new and pioneering banking organization, with clear orientation, modern tools and above all, focusing on humans. The first results of 2025 already confirm market response to our strategy and we are committed to continuing to invest in systems, shops, people and infrastructure to provide meaningful solutions to our customers with immediacy and flexibility. Crediabank is the banking hand that supports the modern economy with a human face. This is our mission and we implement it with steady steps daily, building the bank that is constantly next to all who create, grow and invest in the future. A bank that dares, listens and progresses with people, businesses and society in the future. “